SportTechie Director of Audience Development Job at SportTechie in Alexandria

SportTechie Director of Audience Development

• Full-time

SportTechie is the world’s leading resource devoted to the burgeoning intersection of sports and technology. We cover the latest technological innovations, ideas, and products that impact the fan experience, player performance, and sports industry as a whole. We report the cutting-edge developments with in-depth analysis and exclusive interviews to educate fans and industry experts alike. We exist to analyze and illuminate the growing numbers of ways technology is evolving sports.

The Job

We are looking for a talented and dedicated Director of Audience Development who can take the reins of managing SportTechie’s audience across editorial, video, social media, newsletters, and podcasts. As an outside-the-box thinker, incredible storyteller, and analytics-savvy individual, this person should have the ability to balance numerous priorities while having a proactive mindset towards accelerating SportTechie’s audience growth.

One day this Director of Audience Development will work with our Multimedia Producer to strategically publish our latest video content across our social channels, and the next day they will work with our Director of Sales to analyze key metrics across our audience channels to help craft a statistically-driven sales narrative. This person should be a visual-first content creator with social editorial skills and a proven track record of monetizing digital audiences.

You will be empowered to:

1. Work closely with Sales team to transform audience analytics into actionable sales insights
2. Use storytelling skills to convey SportTechie’s brand to all digital audiences
3. Execute and manage our daily and weekly newsletters, including database management
4. Run Twitter, LinkedIn, and Facebook accounts as well as launch and manage Instagram and Snapchat accounts
5. Establish and accomplish key audience growth goals
6. Work closely with content team to produce engaging social content from our editorial and video work
7. Manage creative graphics and images to enhance editorial content
8. Create and execute sold campaigns that involve SportTechie’s newsletter and social media content
9. Manage reporting of audience analytics to the entire team for purposes of KPI tracking and making intelligent editorial and sales decisions
10. Ensure all public-facing SportTechie copy is pristine and up to date
11. Establish yourself as a sports technology expert and thought leader

What we are looking for:

1. An entrepreneurial spirit who truly wants to help build SportTechie
2. Previous success with monetizing digital content across a variety of platforms
3. 2-3 years experience managing social media accounts at a digital publisher or brand
4. Success with creating viral content across Facebook, Instagram, Twitter, and Snapchat
5. Experience in growing social and site traffic via engaging readers with creative content
6. Skilled in PhotoShop, AfterEffects, or other image editing software
7. Strong understanding of digital media, SEO, social media, and online content strategy
8. Desire to step in and be an instant team leader
9. Expertise with Google Analytics and other audience tracking tools across all content channels
10. Deep understanding of current and emerging social networks
11. A savvy communicator and detail-oriented individual
12. Journalistic and editorial skills are a major plus

Job Location

Work remotely with consistent daily communication with the SportTechie team. Being in a major city is preferred.

Compensation

Competitive salary, benefits, and equity package.

How to apply:

Email info at SportTechie.com with your cover letter, resume, and top three examples from your creative portfolio that can help show why you will excel as our Director of Audience Development. Additionally, please include any relevant background about yourself and your previous editorial experiences that will further illustrate your fit for this position.

Note: Please try to demonstrate personality, sports technology knowledge, and logical reasons for why you will be a good candidate to fill this vital role on the SportTechie team.

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