Marketing and Communication Manager Job at Antenna Research Associates in Laurel

Company Overview

ARA is a leading C5ISR company that designs, manufactures, tests and installs innovative technologies that provide the national security community with unparalleled situational awareness, threat detection, and communications capabilities.

Our disruptive, integrated solutions, assemblies and subsystems rise to the challenging demands of discerning, mission-critical customers.

We leverage our capabilities to meet and exceed the requirements of our customers and empower them to remain ahead of evolving threats and complexities in a dynamic security landscape.

Job Summary

We are seeking a highly motivated Marketing Communication Manager who will be responsible for developing, implementing, and overseeing various marketing communication strategies to effectively promote our company, products, and services. You will collaborate with different teams to ensure consistent messaging across all communication channels, including digital platforms, traditional media, and events. They will focus on attracting and maintaining a customer base by developing and implementing strategies to convey product and service value.

Your role will be instrumental in enhancing brand awareness, driving engagement, and ultimately contributing to the company's growth and success.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Design comprehensive marketing communication strategies aligned with the company's overall objectives and target audience demographics.
• Create compelling content for various communication channels, including websites, social media, email campaigns, press releases, and advertising materials.
• Ensure consistent branding and messaging across all marketing materials and channels, maintaining brand integrity and identity.
• Oversee digital marketing initiatives, including social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing campaigns.
• Build and maintain relationships with media outlets, journalists, and influencers to generate positive media coverage and PR opportunities.
• Plan and execute marketing events, trade shows, and exhibitions to showcase products/services and engage with customers.
• Conduct market research to identify industry trends, customer preferences, and competitive insights. Analyze data to measure the effectiveness of marketing communication campaigns and make informed decisions.
• Manage the marketing communication budget effectively, ensuring optimal allocation of resources and maximizing ROI.
• Collaborate with cross-functional teams, including product management, sales, and creative services, to align marketing communication efforts with business goals.
• Prepare regular reports on marketing communication performance metrics, such as website traffic, social media engagement, conversion rates, and ROI.

Position Qualifications

Competency Statement(s)

• Accountability - Ability to accept responsibility and account for his/her actions.
• Job Knowledge- Understand facets of job, aware of duties and responsibilities, keeps job knowledge current.
• Communication - Ability to communicate thoughts clearly, both oral and written.
• Dependability - Meets deadlines, works independently, accountable, maintains focus, good attendance record.
• Quality - Strives to eliminate errors, accurate work is a priority, seeks opportunities to improve products/services.
• Ethics - Honest, accountable, maintains confidentiality.
• Initiative - Acts, seeks new opportunities, strives to see projects to completion.
• Decision Making - Able to reach a decision, takes thoughtful approach when considering others, makes difficult decisions.
• Customer Service - Works well with customers, promotes a positive image of the company, strives to solve issues raised by customers.
• Sales Skills - Understands marketplace, works to meet prospect/customer needs, effective closing technique.
• Technical Skill - Maintains current knowledge of processes/equip, uses technology to increase performance/productivity.

Experience and Skills

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

• Proven experience (3-5 Years) in marketing communication roles, preferably in a similar industry.
• Proficiency in digital marketing tools and platforms, including social media management tools, Google Analytics, and email marketing software.
• Excellent project management skills, with the ability to manage multiple priorities and meet deadlines.
• Knowledge of industry best practices and emerging trends in marketing communication
• Experience with graphic design software (Adobe Creative Suite), a plus.

Education

• Bachelor's degree in Marketing, Communications, or related field; Master's degree preferred.
• AMA's Professional Certified Marketer (PMC) a plus.

Antenna Research Associates, Inc. and its subsidiaries encourage diversity in the workplace; we are an Equal Opportunity Employer. Race/Color/Gender/Sexual Orientation/Gender/ Identity/Religion/National Origin/Disability/Veteran

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