Content Specialist Job at Magneto & Diesel Injector Service Inc in Saginaw

About M&D

For the past 80 years, M&D has led the aftermarket in remanufacturing innovation to address

technological advancements and changing customer needs. In the past few decades, we have expanded beyond our remanufacturing roots to develop close (and sometimes exclusive) partnerships with theworld’s leading OEMs and manufacturers.

Those partnerships with key suppliers like Bosch, Garrett, Federal Mogul, Cummins, Stanadyne, Holset, BorgWarner, Delphi, Yanmar, Mitsubishi, Denso and others have been critical in honing our remanufacturing capabilities and expanding our parts offering to include new, no core options in fuel injectors and fuel pumps, diesel engine cylinder heads, blocks, crankshafts and connecting rods. M&D also stocks a complete assortment of turbos (new and remanufactured), inframe overhaul kits, filtration and aftertreatment parts including DPFs, DOCs, EGRs, sensors and other engine parts.

Our strong remanufacturing roots combined with our 41 branch locations, a nationwide outside sales team of 25 and our close OEM Manufacturer partnerships make us unique in the industry – no one understands diesel engine failure analysis and parts better than M&D. WE FUEL UPTIME.

Position Summary

The Content Specialist is to assist in achieving the company’s strategic objective of growth through contribution to the overall marketing strategy by leveraging social media and email marketing to identify and acquire customers. Responsible for planning, developing, and implementing social media strategy for HHP. Oversee all aspects of email marketing, including building email lists, developing strategy, and writing copy for email campaigns that onboard, engage, and retail potential and current customers.

Essential Duties and Responsibilities:

• Promote products, services, and content over social media in a way that is consistent with our company’s brand and social media strategy
• Measure campaign effectiveness through metrics such as click-through rate, conversion rate, bounce rate, list growth, sharing/forwarding, and ROI
• Use email marketing concepts and metrics to measure and optimize our email campaigns.
• Brainstorm creative social media campaigns to increase brand awareness
• Work with our graphic designer to create brand-specific content
• Complete research on best practices and present reports on performance
• Brainstorm new and innovative ideas that assist with the company’s strategic objective

Photography Assistance

• Take product photos and select the best photos for use and edit as necessary
• Prepare photos for use in a variety of marketing channels
• Copyright images and keep an organized file structure
• Source vendor images for product representation
• Perform periodic manual audits of competitor websites to identify unauthorized use of company images, as directed by the board.
• Perform audits to ensure existing images are up to standard
• Be able to independently search websites for stolen images, outside of Titan software
• Create image checklists to track and update the image and delivery status of products

File Maintenance

• Rename images received from vendors and HHP images according to naming standards
• Upload images to the correct folders following the proper file management procedures
• Maintain an organized computer storage filing system per standards
• Maintain the stock image and graphics folder, ensuring each image is named according to standards and filed appropriately for all new images added
• Update existing marketing materials as needed
• Raw & Mastered footage management & storage

Minimum Qualifications (Knowledge, Skills, and Abilities):

• Experience in email marketing
• Experience in social media management
• Highest attention to detail and willingness to support at all levels to get the job done
• Ability to meet deadlines in a fast-paced environment
• Excellent written, oral communication, and interpersonal skills
• Proficiency in Microsoft Office suite
• High school diploma or equivalent (Bachelor Degree Preferred)
• Successful completion of pre-employment background and drug screening
• Fosters positive coworker relationships and contributes to a supportive work environment

Physical Demands and Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

• Prolonged periods of sitting at a desk, working on a computer.
• Ability to lift and carry up to 20 lbs.
• Office environment that includes continuous noise throughout shift
• Warehouse environment that includes exposure to dirt, dust, and loud noises

Note

This job description in no way states or implies that these are the only duties to be performed by the employee(s) of this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.

M&D provides equal employment opportunity to all qualified applicants and employees without regard to race, color, sex, religion, national origin, age, sexual orientation, gender identity, marital status, familial status, disability, military status, and genetic information.