Birdy Grey
Content Manager Job at Birdy Grey in Los Angeles
Birdy Grey, Los Angeles, CA, United States, 90189
THE COMPANY: BIRDY GREY
Birdy Grey is a direct-to-consumer brand whose mission is to celebrate and elevate friendships during one of the most important milestones in a person's life: THE WEDDING.
Founded in 2017 by best friends Grace Lee (CEO & Founder) and Monica Ashauer (President & Co-Founder), Birdy Grey offers affordable bridesmaid dresses starting at $100, and fun gifts and accessories for everyone in the bridal party. Brides and bridesmaids alike count on Birdy Grey for their most important day-so much so that we've dressed over half a million bridesmaids (and counting) in less than 5 years.
THE OPPORTUNITY: Content Manager
REPORTS TO: Brand Marketing Director
LOCATION: LA- Hybrid
Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports hybrid work for eligible roles. We ask that this role work from out DTLA office 1 day a week. This role is not eligible for visa sponsorship. #LI-Hybrid
THE OPPORTUNITY: CONTENT MANAGER
Birdy Grey is looking for a Content Manager with a strategic eye to manage and oversee all content across social media for Bird Grey, with a heavy focus on Pinterest. This role will build and support the brand's strategy to align with the business goals and objectives, including management of the social calendar, working with UGC creators, and managing various projects with cross-functional teams. The ideal candidate would have a sharp eye for content across all marketing channels and is a creative problem solver.
SCOPE OF RESPONSIBILITIES
THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES
EDUCATION: College degree required
EXPERIENCE / REQUIREMENTS:
NICE TO HAVES
WHY BIRDY GREY: BENEFITS & PERKS (for eligible Full-Time Employees)
Highlights:
Additional Information
The Lead Announces the 2021 Foremost 50 List: The Annual Power List of High-Growth D2C Brands
Cult-favorite bridal brand brings $99 bridesmaid dresses to one-day pop-up in Plano
My wedding party wore thse $99 bridesmaid dresses from Birdy Grey and everyone looked amazing, proving you don't need to make anyone spend $400 on a dress they'll wear once
Birdy Grey Instagram - @birdygrey
Birdy Grey is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Your rights under the California Consumer Privacy Act
The California Consumer Privacy Act (CCPA) provides you with rights regarding how your data or personal information is treated. Under the legislation, California residents can choose to opt out of the "sale" of their personal information to third parties. Based on the CCPA definition, "sale" refers to data collection for the purpose of creating advertising and other communications. Learn more about CCPA and your privacy rights.
How to opt out
By clicking on the link below, we will no longer collect or sell your personal information. This applies to both third-parties and the data we collect to help personalize your experience on our website or through other communications. For more information, view our privacy policy.
Do not sell my personal information
Birdy Grey is a direct-to-consumer brand whose mission is to celebrate and elevate friendships during one of the most important milestones in a person's life: THE WEDDING.
Founded in 2017 by best friends Grace Lee (CEO & Founder) and Monica Ashauer (President & Co-Founder), Birdy Grey offers affordable bridesmaid dresses starting at $100, and fun gifts and accessories for everyone in the bridal party. Brides and bridesmaids alike count on Birdy Grey for their most important day-so much so that we've dressed over half a million bridesmaids (and counting) in less than 5 years.
THE OPPORTUNITY: Content Manager
REPORTS TO: Brand Marketing Director
LOCATION: LA- Hybrid
Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports hybrid work for eligible roles. We ask that this role work from out DTLA office 1 day a week. This role is not eligible for visa sponsorship. #LI-Hybrid
THE OPPORTUNITY: CONTENT MANAGER
Birdy Grey is looking for a Content Manager with a strategic eye to manage and oversee all content across social media for Bird Grey, with a heavy focus on Pinterest. This role will build and support the brand's strategy to align with the business goals and objectives, including management of the social calendar, working with UGC creators, and managing various projects with cross-functional teams. The ideal candidate would have a sharp eye for content across all marketing channels and is a creative problem solver.
SCOPE OF RESPONSIBILITIES
- Manage and grow Birdy Grey's new social media channels from the ground up, including Instagram and TikTok, and oversee the calendar of existing channels like YouTube and Facebook
- Manage, create, and test new content formats on Pinterest with a goal for channel growth
- Oversee and plan the content calendar for the above channels per the monthly strategy for approval by stakeholders
- Ensure daily content is approved for posting, assets are correctly formatted, channel-specific posting formats are designated and content is scheduled
- Collaborate with Brand, Creative, Marketing, and Merchandising on content development
- Ideate and plan creative Instagram Stories, Instagram Reels, and TikToks that share our brand narrative and get viewers to engage and buy
- Attend and film BTS content at PDP and lifestyle shoots
- Develop copy for social posts that adheres to channel-specific best practices and invites conversation
- Manage content creators to brainstorm, plan, and execute on deliverables based on the content calendar
- Manage a monthly budget of UGC creators and contractors
- Request and manage the timeline of creative social assets (Pinterest, Instagram graphics, etc.) and approve deliverables
- Distribute bi-weekly social performance and recaps and pivot strategy based on learnings
- Determine new channels for testing, map out a strategy, plan, and execute on content
THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES
EDUCATION: College degree required
EXPERIENCE / REQUIREMENTS:
- 5+ years of experience managing a brand's content calendar.
- Specific experience managing Pinterest, and an avid Pinterest user.
- A passion for all things social, with a keen pulse on new trends.
- Knowledge of channel-specific features by platform.
- Ability to write copy that is both creative and engaging, per marketing channel best practices.
- Excellent communication and presentation skills.
- Strong project management skills, collaborates well with cross-functional teams.
- An eye for aesthetics and branding.
- Strong analytical skills with the ability to perform data deep dives to surface actionable insights.
- Hard working and willing to roll sleeves up - no job is too big or too small.
- You have an entrepreneurial spirit. You thrive in a dynamic, fast-paced, fluid environment. You are comfortable with ambiguity and take initiative to lead projects.
NICE TO HAVES
- Start-up experience is a plus!
- Interest and knowledge in the fashion and wedding industry.
- Experience using Canva, Sprout Social, and CapCut.
WHY BIRDY GREY: BENEFITS & PERKS (for eligible Full-Time Employees)
- Competitive Compensation: Based on experience and performance + Annual Performance Bonus
- Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits
- Retirement: 401K + up to 4% match after 3 months
- Generous PTO: Flexible Open PTO Policy + 11 paid holidays
- Wellness: A monthly wellness day + $50 monthly wellness stipend + summer Fridays
- Flexibility: Partial remote with a high level of autonomy and accountability + $50 monthly WIFI stipend
- Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products
- Family Benefits: 3 months of paid parental leave
- Purpose: Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes
Highlights:
- Birdy Grey is #305 on Inc5000's List of Fastest Growing US Companies 2022
- #22 on BuiltIn's Best Startups to Work for in LA
- Be part of a company innovating the $75B+ US wedding market (IBISWorld, 2019)
- Join a Women Founded Small Business blazing trails in the Bridal industry
- Birdy Grey is making waves on BuzzFeed, The Knot, Brides, People, Allure, PopSugar, Bustle and more
- Named #5 on LA's 50 Hottest Startups in 2020 by Pitchbook & Dot.LA
- Customers can participate in Birdy Grey's giveback program with The Princess Project, a non-profit that provides prom dresses and accessories to teens in need
Additional Information
The Lead Announces the 2021 Foremost 50 List: The Annual Power List of High-Growth D2C Brands
Cult-favorite bridal brand brings $99 bridesmaid dresses to one-day pop-up in Plano
My wedding party wore thse $99 bridesmaid dresses from Birdy Grey and everyone looked amazing, proving you don't need to make anyone spend $400 on a dress they'll wear once
Birdy Grey Instagram - @birdygrey
Birdy Grey is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Your rights under the California Consumer Privacy Act
The California Consumer Privacy Act (CCPA) provides you with rights regarding how your data or personal information is treated. Under the legislation, California residents can choose to opt out of the "sale" of their personal information to third parties. Based on the CCPA definition, "sale" refers to data collection for the purpose of creating advertising and other communications. Learn more about CCPA and your privacy rights.
How to opt out
By clicking on the link below, we will no longer collect or sell your personal information. This applies to both third-parties and the data we collect to help personalize your experience on our website or through other communications. For more information, view our privacy policy.
Do not sell my personal information