Marketing Content Manager Job at ASK Childhood Cancer Foundation in Richmond

ASK Childhood Cancer Foundation is seeking a full-time Marketing Content Manager to support our marketing and communications efforts. This person will work closely with the Associate Director of Marketing to support the production of ASK’s external and internal-facing communications, both digital and print. Some of the most crucial tasks for this person are to enhance philanthropic support, event marketing, and family participant connection by communicating ASK’s mission and impact through the website, blog, digital, and print materials to a variety of stakeholder groups.

The Marketing Content Manager reports to the Associate Director of Marketing and will partner with the Marketing Content Coordinator. Additionally, they will work closely with the Director of Philanthropy and ASK staff to ensure all development-related and mission-derived content marketing needs are being met in service to fundraising and advancement goals, and to the organization’s vision and strategic objectives.

RESPONSIBILITIES

The Marketing Content Manager's responsibilities include, but are not limited to, the following activities in five core areas (with estimates of time devoted to each).

Website Management and User Experience: (20%)

• Create, update, and coordinate website content and design, ensuring that information is accurate, up-to-date, and informative.
• Implement and oversee UX/UI design and development to enhance the user experience and ensure a visually appealing and user-friendly website.
• Collect and share compelling stories that illustrate and highlight the impact of ASK.

Search Engine Optimization (SEO): (15%)

• Conduct thorough keyword research to identify relevant and high-impact keywords related to ASK Childhood Cancer Foundation's mission, events, and services.
• Optimize website content, including headlines, meta descriptions, and on-page content, to improve organic search visibility and click-through rates.
• Ensure technical SEO best practices are properly implemented, such as optimizing site speed, mobile responsiveness, and schema markup.
• Monitor and analyze organic search rankings, organic traffic, and other relevant SEO metrics to identify opportunities for improvement.
• Regularly audit the website for broken links, crawl errors, and other technical issues that might affect search engine performance.
• Utilize tools like Google Search Console, Moz, SEMrush, or other relevant SEO tools to track progress and identify areas of improvement.
• Regularly report to the Associate Director of Marketing on SEO performance, strategy effectiveness, and recommended improvements.

Metrics and Analytics: (10%)

• Utilize tools like Google Analytics to track and analyze website traffic, user behavior, and engagement metrics.
• Use data insights to make informed decisions about content, design, and user experience improvements.
• Monitor, and track website performance metrics such as page load times, bounce rates, and conversion rates to identify areas for improvement. 
• Report out analytics and metrics to the Associate Director of Marketing. Additionally ensuring that a month-over-month and quarter-over-quarter analysis is run and reported out as well. 
• Communicate progress, challenges, and opportunities with the leadership team and other departments.

Content Creation for the Development Department: (40%)

• Work closely with other Development Department team members to understand their needs and align content marketing efforts with fundraising goals.
• Develop compelling and effective event flyers, postcards, email newsletters, save-the-dates, signage, posters, slide shows, and event materials including fundraising websites and pitch decks to support the Development Department's fundraising efforts.
• Collaborate with designers and copywriters to create engaging content that aligns with ASK's branding.
• Lead the creation of ASK's annual report, ensuring it effectively showcases the organization's achievements, financials, and impact.
• Provide support for audio, video, and multimedia production of in-person and online events.
• Develop, design, and execute email templates, header images, and additional creative materials needed for the organizational newsletter, and development emails.
• Scheduling and deploying emails for the development team and organization as needed.

Administrative Duties (15%) 

• Ensure all content adheres to brand values and style.
• Support development and special events, including public speaking appearances, working at fundraising events, or attending events to represent ASK in the community.

Education, Experience & Skills:

• Bachelor’s Degree or equivalent professional experience.
• 3 to 5 years of experience in the communications, marketing, public relations, advocacy, and/or fundraising field.
• Graphic design experience required with Adobe Creative Suite and Canva. Video experience preferred.
• Proven experience in content development, for digital and print communications.
• Website UX/UI experience. Wix CMS experience preferred.
• Data analytics and metric retention for SEO and website performance

This is a full-time (40 hours per week), in-person position. The starting salary is $70,000. Occasional evening and weekend work is required.

ASK Childhood Cancer Foundation is an equal opportunity employer. It believes attracting and retaining diverse staff is crucial to serving our community and fulfilling our mission. ASK offers a pleasant, energetic work environment and an engaging, purposeful workplace culture.

About ASK Childhood Cancer Foundation: Founded in 1975, ASK Childhood Cancer Foundation (askccf.org) is Virginia’s most comprehensive provider of support services for children with cancer and serious blood disorders as well as their families. Our mission is to make their life better by providing emotional, social, financial, and educational support.

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