Content Marketing Director Job at Publishing.com in Austin

As our Content Marketing Director, you'll be responsible for shaping and building the entire content marketing strategy and department for Publishing.com. You'll have the full support of a well-established, successful company, complete with the resources, leadership buy-in, and tools you need to turn your vision into reality. Your work here will reach and impact millions of people across all major platforms such as YouTube, Instagram, Blog, Podcast, email and more. This role is an exciting opportunity to make a big impact in a high-growth company that is ready to go all-in on content.

At Publishing.com, we're revolutionizing how people turn their ideas into income by making self-publishing books easy and accessible to anyone, regardless of their background or experience.

Our flagship product, Publishing.ai, uses proprietary AI and machine learning technology to streamline the entire self-publishing journey—from writing your book to boosting your sales—all in one place.

Our commitment to delivering exceptional results and driving innovation in the self-publishing industry has earned us recognition as the 19th fastest-growing private company in America by Inc. Magazine. We're also proud to be certified as a Great Place to Work®, with a 99% employee satisfaction score—far exceeding the industry average of 57%.

At Publishing.com, we're not just helping people achieve their dreams of publishing a book—we're building the world's first all-in-one solution that simplifies the process and makes self-publishing faster, easier, and more accessible than ever before.

• Develop a comprehensive content marketing strategy and vision that spans across all major content channels (YouTube, Instagram, Blog, Email, Podcast, etc.)
• Recruit & build a high-performing content marketing team that is hungry to win and become the best content marketing team in the industry
• Create a performance-driven culture that promotes continuous growth and excellence
• Implement the content strategy with a laser focus on driving results such as lead generation and revenue growth for the company
• Define and uphold our brand voice, tone, and messaging across all content channels.
• Manage content production workflows to ensure timely delivery of high-quality content.
• Lead our SEO efforts to maximize organic reach and engagement
• Strategize and execute email marketing campaigns that drive 6 and 7-figures in revenue
• Direct and manage social selling strategies, converting followers into qualified leads and sales.
• Analyze performance metrics (Google Analytics 4 and other tools) to optimize strategies and maximize ROI

• Huge omnichannel presence across all major content platforms (Youtube, Podcast, Instagram, Linkedin, Blog, etc etc.)
• Consistent posting of valuable and engaging content that builds trust with our target audience and drives results such as lead generation and customer acquisition
• Revenue Growth: Deliver significant increases in revenue and customer acquisition from our content strategies.
• Strategic Improvement: Use data insights and learnings to constantly evolve our content strategies

• 7+ years in Marketing, with 3+ years in a Content Marketing Director role.
• Proven success in crafting content strategies that drive revenue, lead generation, and customer acquisition.
• Experience managing multiple 6- to 7-figure content funnels and growing teams focused on business impact.
• Expert in SEO, Blogging, and content development for YouTube, Podcasts, and social platforms, with case studies/portfolio to showcase.
• Proven experience in email marketing, including split testing, personalization, segmentation, and workflow mapping.
• Mastery of data interpretation and making strategic decisions to improve outcomes.
• Proficient in tools like HubSpot, Salesforce, Google Analytics 4, and project management software (ClickUp, Webflow, etc.).
• Strong communication skills, both verbal and written, with the ability to work cross-functionally.

$200,000+ Base USD Annually + Performance-Based Bonus