Marketing Content Manager Job at AO Racing in Saint Charles

AO Racing has quickly risen to one of the benchmark teams in Professional Sportscar Racing with a commitment to on-track excellence and fan engagement. AO Racing commands attention with its fun liveries and fan-friendly presence. The iconic liveries of Rexy and Roxy the T-Rex Porsche 911 GT3 Rawrs and Spike the LMP2 Dragon have captivated fans worldwide earning AO Racing a dedicated following. We are currently competing in both the IMSA WeatherTech & European LeMans Championships. As we continue to build our programs for the future, we are looking for the right people to grow with us.

We are seeking a Marketing Content Manager to lead holistic digital, sponsor, and team brand strategy for AO Racing. This position will manage and expand the breadth of our capabilities, while engaging fans and sponsors across all team managed media platforms. This individual will support all aspects of brand and digital marketing, content creation, and partner media strategy for the championship sports car team and will focus on developing a strategic roadmap that leverages existing and emerging platforms to expand the brand of AO Racing and its partners. They will support internal and external resources that create and implement highly sharable content that is creative, attention-getting and on-brand for the race team and its partners.

What Youll Do:

• Develop and grow an internal and external team with capabilities across brand and digital marketing, content creation, social media marketing, and partner media strategy.

• Lead a team that develops and implements a wide range of content forms including video, text, still, animation, live action and other content forms.
• Oversee the teams creation, development and production of original social and digital content experiences for all screens. This includes content that drives fiscal value for the team and its partners / stakeholders.
• Work collaboratively with the teams partners to ensure their respective brand strategies are incorporated into the overall team strategy.
• Work and support the teams internal partnership marketing, sales and public relations departments to align media strategy, content offerings and digital channel initiatives with team and sponsor brand messaging.
• Create and edit content based on platform best practices and independent judgment and discretion, i.e. YouTube content, Instagram reels, etc.
• Leverage analytic insights to identify opportunities for improvement. Work with other internal departments to identify content improvements.
• Other duties that may be assigned by the Chief Commercial Officer and executive leadership.

What Youll Need:

• 3+ years of experience in digital and content strategy development, production, and storytelling in a creative agency and / or internal creative team
• Track record of experience / background in audience / community building and strategy
• Expert knowledge of content development / creation processes (i.e., creative briefs, setting realistic turnaround times for creative projects, developing, and maintaining brand standards)
• Strong understanding of content strategy that understands the importance of revenue generation
• Extensive experience in digital and social media formats
• Experience tracking projects using collaborative tools
• Experience working with cross-functional teams and departments
• Strong network in the digital, content and social media industries
• Strong written and verbal communication skills
• Business judgment; strategic and analytical capabilities
• Ability to prioritize and multitask, managing multiple projects with tight timelines
• A team-oriented mindset and an ability to relate to others and develop sound relationships

Specialized Knowledge and Skills:

• Ability to manage employees and maintain a positive work environment
• The ability to quickly and calmly react and solve problems, especially on the fly necessary
• High level of initiative and work well in a team environment
• Excellent written and oral communication skills
• Handles stressful situations and deadline pressures well
• Plans and carries out responsibilities with minimal direction

Work Environment and Physical Demands:

General office environment. No extraordinary physical demands required. Some stress may occur when tight deadlines are required.

Travel Demands:

Travel to race events and / or extended hours may be required at times. Air travel, hotel accommodations and per diem are the responsibility of AO Racing.

Why AO Racing?

There are many benefits that come with working with us as a Full-time employee such as:

• 100% paid medical, dental and vision premiums for employees and their eligible family members.
• Life Insurance
• Paid Vacation and Sick Leave
• Retirement Plan
• Parental Leave
• All travel expenses covered
• Modern, clean, and well-equipped shop
• Great team environment and work ethic
• Race team uniform and equipment