Content Marketing Manager Job at Rhapsody in Boston

About Us:

Healthcare is innovating and you can be a part of it. Getting data from one provider to another, or from a provider to a health insurance company, is harder than it should be. Our mission is to change this - to accelerate innovation by easing the data access burden. Imagine developing solutions that accelerate digital transformation. This is what we do at Rhapsody. By providing data exchange and data quality solutions that enable information- such as patient visit details, lab results, and billing balances- to move seamlessly from one system to another. Whether building an application or using one, every piece of the health ecosystem needs Rhapsody as a foundation.

Most people will not ever see our products (that's how infrastructure works) and services during a medical visit. Our solutions run behind the scenes, and you can think of them as the central nervous system helping to move data to accelerate innovation and improve outcomes. If using your knowledge to help solve this important problem sounds rewarding, apply today at rhapsody.health.

What we have to offer you:

• Comprehensive benefits package on day 1 (medical, dental, vision, life, disability)
• 401k with a generous company match
• Unlimited PTO, sick time & volunteer days
• An innovative, inclusive, and fun work environment
• Continuous learning and development opportunities

Position Summary:

The Content Marketing Manager will be responsible for executing Rhapsody Marketing's content strategy including case studies, ensuring all assets maintain brand identity and message consistency. You will collaborate with cross-functional teams to understand who, what, where, why, and when - to create and refine compelling content in various formats.

We're looking for a detail-oriented and creative storyteller who thrives on leading with value, showcasing customer success, and tailoring a narrative to the right audience.

Job Responsibilities:

• Execute go-to-market campaign content strategies that drive traffic, engagement, and conversions.

• Create and edit (including updating and repurposing) compelling content that meets high-quality standards. This includes blog posts, white papers, eBooks, case studies, and social media, as well as promotional copy that entices readers to open emails, click links, and attend events.

• Collaborate with cross-functional teams to generate and outline content ideas that support go-to-market campaigns including customer case studies

• Edit, proofread, and enhance content provided by product marketing teams, freelance writers, and other Rhapsody subject matter experts, ensuring clarity, cohesion, and alignment with content strategy objectives.

• Maintain brand identity and messaging across all content formats and communication channels.

• Optimize content for SEO and audience engagement, measure its performance, and make recommendations to improve performance.

• Stay current with industry trends and best practices, incorporating them into content production.

• Build out and manage the content calendar, delivering high-quality content on schedule.

Job Requirements:

• 3-5 years of experience in content marketing, preferably in a B2B environment. Healthcare experience a plus.

• Creative, critical thinker who can enhance and refine existing content, connect dots between pieces of content, and generate new ideas.

• Strong editorial skills with experience in writing, outlining content, and proofreading.

• Ability to maintain a consistent brand voice and messaging across all content.

• Understanding of SEO and how to incorporate key words into content assets.

• Strong organizational skills and ability to manage multiple projects simultaneously.

• Excellent communication skills and attention to detail.

Rhapsody provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.