Merchandising Content Lead Job at Batteries Plus Bulbs in Hartland

1325 Walnut Ridge Drive, Hartland, WI 53029, USA | Hourly | Merchandising - 9905 | Full Time

The Merchandising Content Lead will execute digital merchandising and content strategies in partnership with e-commerce, Marketing, and Merchandising teams. This role is vital in creating compelling, brand-appropriate content strategies for Batteries Plus based on marketing plans, merchandising feedback, competitive insights, and analysis of product and content metrics.

Essential Responsibilities

Manage the development and optimization of high-quality content that is aligned with Batteries Plus' market position

Utilize research, metrics, and data to improve how customers locate products on the company website and through search engines

Conduct in-depth digital competitor analysis to understand trends, consumer needs, and experience opportunities for products and categories

Support SEO best practices by aiding in content and experience optimization for improved rankings

Help manage and improve the features, benefits, and other product content tagged or linked to items on the site or internal product data site.

Present ideas and lead discussions on team processes and recommendations for product content found throughout RMS and Batteriesplus.com

Engage vendor partners to aid in the gathering of enhanced product information & assets

Lead the process management for the Merchandising Content Team, communicating effectively and gaining partner buy-in/compliance

Build effective relationships with our merchandising, data, and marketing teams to ensure thoughtful execution of product and category strategies, acting as a liaison to acquire timely and accurate product information

Ensure accurate execution of digital content entry and management for consistent performance

Engage vendor partners to aid in the gathering of enhanced product information & assets

Create and maintain the standards around site content strategy, external and internal digital merchandising processes, gathering of content and site imagery, and ad hoc digital projects.

Assist cross-functional teams with documentation, manuals, and other supporting documents to effectively communicate processes, best practices, and other product information.

Conduct in-depth digital competitor analysis to understand trends, consumer needs, and experience opportunities for products and categories

Support SEO best practices by aiding in content and experience optimization for improved rankings

Supports the successful onboarding and training of new team members and internal partners

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Qualifications

Bachelor's degree in Marketing, Business or a related field.

3 or more years of experience within digital merchandising and/or content space.

Preferred Qualifications

Ability to independently handle multiple projects/tasks, plan and establish priorities to meet deadlines with good control and results, able to develop and follow up on plans.

Ability to work autonomously, collaboratively, and as a member of a cross-functional business team. Strong interpersonal and relationship-building skills

A quick study and self-starter that shows initiative

Flexible and well-organized with strong attention to detail and accuracy

Ability to work with confidential data of major importance such as process, service and product costs which, if disclosed to outside contacts, might have a significant external effect and/or be detrimental to the organization's interests.

Physical Requirements / Work Environment

The physical demands required to perform the essential responsibilities of this position are as follows. Reasonable accommodations, if necessary and/or as required by law, will be made available.

The position requires the employee to regularly sit, use hands to handle or touch, talk, hear, and occasionally lift up to twenty-five pounds

Special vision requirements include close vision

This position requires regular use of a computer, copier, fax machine, and other standard office equipment

The level of noise in the office-working environment is quiet

Affirmative Action / EEO Statement

It is the policy of Batteries Plus to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information or any other protected characteristic under applicable law.