Associations International LLC
Director of Content Strategy Job at Associations International LLC in Lexington
Associations International LLC, Lexington, KY, United States, 40504
ABOUT THIS ROLE
Associations International (AI) is an association management company based in Lexington, KY, who partners with non-profit trade and career associations. Our job is to help those non-profits meet their mission and grow their membership. We are currently seeking a Director of Content Strategy to join our International Spa Association (ISPA) team.
The Director of Content Strategy is responsible for overseeing ISPA's efforts to provide members with year-round educational offerings through the creation of content and educational sessions (both virtual and in-person). This role involves the development, management, and execution of a comprehensive content strategy that includes creating and curating educational resources, articles, reports, and other materials. Additionally, the Director of Content Strategy will collaborate with internal teams, subject matter experts, and external partners to ensure the quality and relevance of ISPA's educational offerings, contributing to the growth and success of the spa industry.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
Content and Marketing Strategy:
Educational Resource Development and Management:
Research and Learning Initiatives:
Advocacy and Cross-Organizational Collaboration:
Requirements
QUALIFICATIONS AND SKILLS
WHY JOIN ASSOCIATIONS INTERNATIONAL?
We hire diverse and talented people who drive the success of our partner associations by bringing their talents, passions, and expertise to the team. We pride ourselves on creating a culture of respect and belonging and are proud to be a Best Places to Work in Kentucky award recipient since 2012!
Associations International is committed to creating a diverse environment and is proud to be an equal opportunity employer. AI recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you have a disability or special need that requires support in applying, please reach out to our HR team at 859-219-3567.
Associations International (AI) is an association management company based in Lexington, KY, who partners with non-profit trade and career associations. Our job is to help those non-profits meet their mission and grow their membership. We are currently seeking a Director of Content Strategy to join our International Spa Association (ISPA) team.
The Director of Content Strategy is responsible for overseeing ISPA's efforts to provide members with year-round educational offerings through the creation of content and educational sessions (both virtual and in-person). This role involves the development, management, and execution of a comprehensive content strategy that includes creating and curating educational resources, articles, reports, and other materials. Additionally, the Director of Content Strategy will collaborate with internal teams, subject matter experts, and external partners to ensure the quality and relevance of ISPA's educational offerings, contributing to the growth and success of the spa industry.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
Content and Marketing Strategy:
- Develop and implement an annual content and content marketing strategy for ISPA and segment the strategy into various audiences (i.e. member, non-member, advertisers, media, etc.)
- Collaborate with the ISPA marketing team members to ensure the content marketing strategy is effectively fulfilled and tracked, including the evaluation of key metrics to ensure content is meeting the needs of the respective audience(s) and the adjustment of the strategic marketing plan as necessary based on metrics and outcomes
Educational Resource Development and Management:
- Identify content needs based on industry trends and insights shared by the member community, and use that information to create and deliver high-quality content for educational resources to be delivered in a variety of formats
- Serve as the lead educational resources content manager, ensuring content is regularly added and outdated content is removed
- Research and recommend new educational resources which would be of value to ISPA members
- Manage new content generation by reaching out to ISPA members, past and current speakers, and subject matter experts to invite them to contribute as content sources
- Manage the creation and updating of ISPA Toolkits offered to ISPA members; evaluate trends and member needs to determine when toolkit is necessary to deliver a set of curated resources to the ISPA member community
Research and Learning Initiatives:
- Develop content and identify third party content for the ISPA Learning Management System
- Assist with identifying topics for ISPA Town Halls and Snapshot Surveys
- Manage research-related projects and timelines including both industry andconsumer research
- Research and recommend new educational initiatives for consideration by staff leadership and the ISPA Board of Directors
Advocacy and Cross-Organizational Collaboration:
- Monitor legislative and advocacy issues impacting the spa industry and develop resources to educate and update the ISPA member community as necessary to ensure they are up to date on issues that may impact their businesses
- Other duties as assigned
Requirements
QUALIFICATIONS AND SKILLS
- Experience developing content for professional organizations
- Experience developing and managing marketing strategies
- Experience developing educational content for upper-level executives
- Project management experience involving multiple team members and deadlines
- Experience utilizing research/data for educational content development
- Proficiency with Microsoft Excel, Word, and PowerPoint
- Experience managing educational session content strategies
- Experience interviewing executive-level sources for content development projects
WHY JOIN ASSOCIATIONS INTERNATIONAL?
We hire diverse and talented people who drive the success of our partner associations by bringing their talents, passions, and expertise to the team. We pride ourselves on creating a culture of respect and belonging and are proud to be a Best Places to Work in Kentucky award recipient since 2012!
- Flexibility: In-office and hybrid flexibility
- Benefits: Full benefit package including medical, and company-paid dental, vision, long-term disability, and life insurance
- Retirement: 401(k) with company match (because we all want to retire one day)
- Time Off: Comprehensive time off to do the things you love including holidays, vacation, sick, wellness, and floating holidays
- Culture: Recipient of the Best Places to Work in Kentucky award for 13 years and running
Associations International is committed to creating a diverse environment and is proud to be an equal opportunity employer. AI recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you have a disability or special need that requires support in applying, please reach out to our HR team at 859-219-3567.