Cybertec, Inc.
Salesforce Web Content Designer Job at Cybertec, Inc. in Reston
Cybertec, Inc., Reston, VA, United States, 20190
Content Development t least 3 years of measurable experience in the following:
Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications
Creating high level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design
Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content
ligning content with business goals, stakeholder objectives, and user needs
Inventorying and auditing of content on a local or enterprise level
Copywriting high proficiency in writing for real people and motivating them to action
Conducting in-depth research on industry-related topics to develop original content and optimize current content
Creating high quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns
Editing content and proofreading material for errors and inconsistencies
SEO and analytics t least 3 years of experience with the following:
Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content
Practicing both technical and on-page SEO methodologies to help build Google's "EAT objectives
Developing high-impact KPIs and tracking the measurable success of content
Using customer research and site analytics to prove that content is meeting user needs
Content Optimization and Governance t least 3 years of experience and use cases with the following:
Defining customers' needs and identifying content gaps that prevent satisfactory digital experiences
Optimizing and categorizing content to align with a service-oriented information architecture
Working with subject matter experts to write clear text in plain language that achieves defined goals
Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines
Structuring content in ways that customers are used to, and knowing the difference between features and benefits
Setting up governance models that support the maintenance of content after publishing
Knowledge, Skills, and Ability
Content Development
Knowledge of Sitecore or a comparable CMS
Expert copywriting and editing skills
Content marketing
SEO and analytics
Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira)
Effective communication skills
High emotional intelligence
Performance in Complex Situations
bility to distill complex concepts into simple ideas
Deadline-driven and able to handle simultaneous tasks, using prioritization models and team communication tools
Comfort in suggesting better strategies or pointing out risks in current development efforts
Dependable, organized, and equally able to work independently as well as in cross-functional team environments
Team Player
Supporting teammates' skills and behaviors through development and delivery
Communication and collaboration with multiple departments and stakeholders
Creative and analytical thinking with strong problem-solving skills
Judgment in dealing effectively and diplomatically with government staff
bility to maintain strict confidentiality
Preferred Skills & Qualifications
Other Desirable Skills
Highly proficient in Sitecore
Bachelor's degree in UX, Web Design, Communications, Marketing, English, Journalism, or related field
3 years of website content development work for a company or institution in a full-time role with defined project-driven goals
Experience with chatbots, search consoles, and helpdesk services
Proficiency with content tools, especially development, inventory/auditing, and SEO tools
portfolio of published online content
Industry certification in a field-related discipline
1 year of experience using customer relationship management platforms such as Salesforce
1 year of experience using Google Analytics (preferable GA4)
1 year of experience using data dashboard software like Power Bi
Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications
Creating high level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design
Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content
ligning content with business goals, stakeholder objectives, and user needs
Inventorying and auditing of content on a local or enterprise level
Copywriting high proficiency in writing for real people and motivating them to action
Conducting in-depth research on industry-related topics to develop original content and optimize current content
Creating high quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns
Editing content and proofreading material for errors and inconsistencies
SEO and analytics t least 3 years of experience with the following:
Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content
Practicing both technical and on-page SEO methodologies to help build Google's "EAT objectives
Developing high-impact KPIs and tracking the measurable success of content
Using customer research and site analytics to prove that content is meeting user needs
Content Optimization and Governance t least 3 years of experience and use cases with the following:
Defining customers' needs and identifying content gaps that prevent satisfactory digital experiences
Optimizing and categorizing content to align with a service-oriented information architecture
Working with subject matter experts to write clear text in plain language that achieves defined goals
Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines
Structuring content in ways that customers are used to, and knowing the difference between features and benefits
Setting up governance models that support the maintenance of content after publishing
Knowledge, Skills, and Ability
Content Development
Knowledge of Sitecore or a comparable CMS
Expert copywriting and editing skills
Content marketing
SEO and analytics
Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira)
Effective communication skills
High emotional intelligence
Performance in Complex Situations
bility to distill complex concepts into simple ideas
Deadline-driven and able to handle simultaneous tasks, using prioritization models and team communication tools
Comfort in suggesting better strategies or pointing out risks in current development efforts
Dependable, organized, and equally able to work independently as well as in cross-functional team environments
Team Player
Supporting teammates' skills and behaviors through development and delivery
Communication and collaboration with multiple departments and stakeholders
Creative and analytical thinking with strong problem-solving skills
Judgment in dealing effectively and diplomatically with government staff
bility to maintain strict confidentiality
Preferred Skills & Qualifications
Other Desirable Skills
Highly proficient in Sitecore
Bachelor's degree in UX, Web Design, Communications, Marketing, English, Journalism, or related field
3 years of website content development work for a company or institution in a full-time role with defined project-driven goals
Experience with chatbots, search consoles, and helpdesk services
Proficiency with content tools, especially development, inventory/auditing, and SEO tools
portfolio of published online content
Industry certification in a field-related discipline
1 year of experience using customer relationship management platforms such as Salesforce
1 year of experience using Google Analytics (preferable GA4)
1 year of experience using data dashboard software like Power Bi