Content Marketing Manager, SEO Job at Rippling People Center Inc. in New York

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365-all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.2B from the world's top investors-including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock-and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About the role

We're looking for a savvy marketer with proven SEO expertise. You will own SEO research and strategy across our audiences, including HR, IT, finance professionals, and company leaders. You will develop creative, out-of-the-box SEO content that drives leads without months of lag time, from downloadable templates to embeddable quizzes and other creative ideas you cook up.

About the team

Based out of our New York office, Rippling's small but mighty Content Marketing team does much more than tell Rippling's story.

We hunt out stories that resonate with our customers and community and deliver them in inimitable style. We entertain and educate by building content across a myriad of formats-from videos to guides to newsletters-and a myriad of channels-from social to email to web and beyond. We equip our audience-from fans and prospects to loyal customers-with the tools and resources they need to drive business impact.

Our team is responsible for millions of eyeballs on the Rippling website and for drawing countless new fans and customers into our orbitand we're only just getting started.

What you will do

* Conduct SEO research and craft a strategy complete with creative ideas to drive qualified traffic and leads.

* Execute on your strategy by writing and publishing downfunnel SEO content, which may include downloadable content, guides, quizzes, and more.

* Own "global" SEO content, including our series country-specific hiring guides and maintenance of existing high-performing content

* Evolve your strategy based on performance, persona insights, and new Rippling products.

What you will need

* At least 2 years of experience in Content Marketing or SEO-ideally in-house in SaaS.

* Track record of delivering SEO results. You've increased traffic and leads through creative, out-of-the-box SEO strategies and content that break the mold.

* Experience with SEO and CMS tools. You know your way around Ahrefs, Clearscope, or the tools that work for you.

* Strong writing skills. You can craft a crystal-clear and engaging story.

* Ability to prioritize based on data. You dive into data, talk to cross-functional stakeholders, and develop a clear and convincing POV. You prioritize your ideas by impact.

* Impeccable project management. You land the plane. You're a natural collaborator, clear communicator, and super organized.

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a 40 mile radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone's compensation-including a candidate's professional background, experience, and location. Final offer amounts may vary from the amounts listed below.