Senior Content Marketer Job at Tbwa Chiat/Day Inc in San Francisco

Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. More than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable to transform how work gets done.

Airtable’s mission is to bring the power of AI and app building to everyone. We are developing a powerful and extensible toolkit that our customers can leverage to solve a variety of different problems and workflows. We’ve seen our most sophisticated customers use the product to run global processes across thousands of employees, coordinate precision manufacturing pipelines, and consolidate previously siloed mission-critical data into a single source of truth. The complexity of these use cases requires us to be extremely thoughtful about how we design and implement new functionality in the product and make sure it’s both easy to use and comprehend for our customers and maintainable for us.

The Content team at Airtable helps drive content strategy and execution for campaigns and product launches, creating ebooks, reports, blogs, demos, web experiences, customer stories, and sales enablement material. For this particular role, we’re looking for a seasoned rock star writer that will quickly understand our customers and our business and translate that understanding into quality content experiences that drive impact, and raise the bar on how we tell our story. This role requires a blend of creativity, leadership, and strategic thinking, along with a deep understanding of content marketing principles.

What you'll do

• Work alongside fellow campaign leaders to elevate the quality of our content and drive engagement, traffic, and conversions across demand-gen channels.
• Strategize and create ebooks, reports, thought leadership, videos, demos, customer stories, and other bespoke storytelling formats.
• Deliver a bill of materials against a campaign, and participate in webinar strategy.
• Collaborate closely with marketing, product, and sales teams to design content for feature launches, such as websites, blog posts, digital promotions, etc.
• Generate ideas for new content initiatives and campaigns that align with current trends and audience interests.
• Conduct content audits and performance analysis to optimize content ROI.
• Stay updated on industry trends and best practices to continuously improve our content strategy across all channels and formats.
• Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience.

Who you are

• Have 8+ years experience in a content creation role, with a track record of creating engaging and high-performing content.
• Proven success in developing content experiences that drive impact, with experience using content management systems (CMS) and analytics tools to manage and track content performance.
• You care about big ideas and small details because that’s what it takes to create high-quality work.
• Enjoy learning from and working alongside other creatives.
• Skilled at explaining your work. You are proactive, clear, and thoughtful in your communication with team members and stakeholders.
• Excellent writing and editing skills, with a keen eye for detail and a passion for storytelling.
• Deep understanding of content marketing, SEO, and digital marketing principles.
• Think strategically and translate strategic goals into actionable plans.
• A team player who can prioritize and work on multiple projects simultaneously.

Airtable is an equal opportunity employer. We embrace diversity and strive to create a workplace where everyone has an equal opportunity to thrive. We welcome people of different backgrounds, experiences, abilities, and perspectives. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any characteristic protected by applicable federal and state laws, regulations and ordinances.

If you have a medical condition, disability, or religious belief/practice which inhibits your ability to participate in any part of the application or interview process, please complete our Accommodations Request Form and let us know how we may assist you. Airtable is committed to participating in the interactive process and providing reasonable accommodations to qualified applicants.

Compensation awarded to successful candidates will vary based on their work location, relevant skills, and experience. Our total compensation package also includes the opportunity to receive benefits, restricted stock units, and may include incentive compensation.

For work locations in the San Francisco Bay Area, Seattle, New York City, and Los Angeles, the base salary range for this role is: $153,000 - $199,300 USD. For all other work locations (including remote), the base salary range for this role is: $137,700 - $179,400 USD.

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