Head of Content Job at Gelato in New York

Gelato is an enterprise-grade Rollup as a Service Platform that helps you build scalable, blazing-fast, custom enterprise-grade Rollups with Gelato's powerful Native Web3 Modules. Today, over 50 projects rely on our Rollup Platform processing over 4.5M daily txs & securing over $600M in TVL. We are proud to build with amazing teams such as Kraken’s Ink, Fox News, Reya, Lisk & Open Campus to bring millions of users onchain.

Our team is incredibly passionate and dedicated to bridging the gap between what blockchain currently is and what it has the potential to be. We are committed to fostering a work environment that encourages innovation, new ideas, collaboration, research, and in-depth discussions.

As the Content Writer, you will create technical content that helps to position Gelato as the de facto Rollup Platform for developers, institutions, and creators.

What you'll accomplish:

1. Strategize and execute Gelato’s narrative and content-publishing plan to create a unique, powerful, and consistent brand voice that positions Gelato at no1 RaaS.
2. Guide the creation of clear, consistent, and compelling content across all communication channels, including our blog, website, social media, and metaverses, optimizing strategies as we expand our product lines.
3. Create and own the editorial calendar.
4. Generate content with a focus on long-form blog posts and articles, with the potential for tweets and other content.
5. Work with the team to obtain an in-depth understanding of the product and customer to enable you to write content that engages, informs, and converts.
6. Define & track content KPIs to refine the execution of content strategy and demonstrate data-driven strategies.

Our ideal candidate has:

1. 3+ years experience writing content within web3 with a focus on defi.
2. Excellent copywriting skills and ability to develop and adapt tone of voice for various target audiences.
3. The ability to articulate complex technical concepts into simple, engaging, and relatable content.
4. Exceptional communication and collaboration skills.
5. Enthusiasm, an exceptional work ethic, a self-starter attitude, and a belief in the mission of Gelato.
6. A live and breathe crypto Twitter attitude; always on top of the industry trends, the competitive landscape, and customer needs to ensure our market narratives remain relevant and effective.

This position carries significant leadership responsibilities; we seek a candidate capable of assuming ownership of the entire process, encompassing strategic planning through to external facing content creation and execution.

Bonus points, but not essential:

1. Deep understanding of social media platforms, especially Twitter, Discord, and YouTube.
2. Proven ability to use social media to build communities at scale, with experience in everything from high-quality blog posts, explainer threads, product marketing, to memes.
3. Experience or strong curiosity in running web3 native campaigns, tactics, and utilizing web3 native marketing tools.

We are a fully remote team, with team members in Zug, Paris, New York, London, Singapore, and many other cool places. We highly value having availability overlapping with (CET) working hours to enhance collaboration with the core team.

We offer a competitive package with a generous token package. Get a share of the network token and be able to participate in the Gelato DAO.

Join us and participate in shaping the future of web3 by working together with the biggest projects in this space that use Gelato, such as Optimism, Polygon, Arbitrum, Celestia, and Eigenlayer.

We are backed by the community, including industry-leading experts such as Dragonfly, ParaFi, Nascent, IDEO, IOSG, and Galaxy Digital.

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