WunderLand Group is hiring: Social Media Content Manager in Staten Island

Our client:largest healthcare provider in New York

Job Title:Senior Social Media Manager

Location:Staten Island, NY (traveling to locations within Staten Island, with travel to New Hyde Park, NY office on Mondays)

Role Type:Direct Hire

Salary:$85,000-$90,000

Job Summary:

The Social Media Manager drives the development and execution of strategies to align social media initiatives with organizational goals. This role identifies the best platforms for engagement, designs cross-channel campaigns, and supports creative strategies to promote the organization's services and foster a vibrant, engaged community. The Strategist monitors campaign performance, provides actionable insights, and communicates results to leadership.

Key Responsibilities:

• Identify the most effective social media channels to support organizational objectives.
• Design and implement cross-platform social media campaigns tailored to target audiences.
• Research, benchmark, and develop channel-specific strategies, including messaging and audience segmentation.
• Collaborate with marketing, public relations, and program stakeholders to identify content opportunities.
• Create and publish engaging, high-quality content across corporate social media channels.
• Monitor campaign performance using qualitative and quantitative techniques.
• Analyze data to maximize reach, engagement, and overall effectiveness.
• Provide recommendations for strategic adjustments based on performance insights.
• Conduct social listening to monitor topical discussions and brand sentiment.
• Manage community interactions, including responding to feedback and moderating user-generated content in line with company guidelines.
• Build meaningful relationships with followers and encourage community networking.
• Assist with negative feedback, bad reviews, and crisis communication.
• Provide leadership with regular reports and updates on campaign performance.
• Ensure corporate social media profiles are current, accurate, and comprehensive.
• Operate independently on moderately complex projects, requiring thoughtful analysis and problem-solving.

Qualifications:

• Bachelor's degree required; Master's degree preferred or equivalent combination of education and experience.
• 3-5 years of experience in social media strategy, content creation, or related fields.
• Proficiency in photography and videography for social media.
• Strong interpersonal and communication skills.
• Flexible to work in a hybrid setting and travel to various sites as needed in Staten Island