Director, Brand and Content Marketing Job at Hygiena LLC in Camarillo

Hygiena provides rapid microbiology diagnostic tests and solutions for mission-critical, time-sensitive processes around the world. Hygiena’s proprietary diagnostic technologies enable customers to; prevent illness and save lives, comply with regulations, protect products and brands, run businesses more effectively. Solutions are sold in a wide range of industries globally, but the core focus is food safety. Headquartered in Camarillo, California and with offices around the world, we are actively looking for talented individuals to help grow the business!

At Hygiena we believe:

• In providing the highest quality products & service
• Being a leader in innovation
• Having a compelling desire to improve and win in the marketplace
• In contributing positively not only in the workplace, but in our community and environment!

With rapid growth comes opportunity. We are looking for a Director, Brand & Content Marketing to join our team in Camarillo, CA! This is a full-time, exempt position.

Responsibilities:

• Develop and execute comprehensive brand strategies that align with company goals and values.
• Oversee brand positioning, messaging, and visual identity to ensure consistency across all channels.
• Conduct market research to identify trends, insights, and opportunities to enhance brand perception.
• Lead the content marketing team in creating high-quality, engaging, and relevant content for various platforms, including website, social media, blogs, email campaigns, and more.
• Develop content strategies that drive traffic, engagement, and conversions.
• Ensure content is optimized for SEO and aligns with overall marketing and business objectives.
• Ensure all content aligns with the brand voice, tone, and messaging.
• Plan and execute integrated, multi-channel marketing campaigns to promote brand awareness and drive customer acquisition and retention.
• Collaborate with cross-functional teams to ensure cohesive and effective campaign execution.
• Monitor and analyze campaign performance, making data-driven adjustments as needed.
• Manage budgets and allocate resources efficiently.
• Build, mentor, and lead a high-performing brand and content, creative design marketing team.
• Foster a collaborative and innovative team culture. Provide guidance and support for team members' professional growth and development.
• Work closely with product, market development, scientific affairs, sales, and customer success teams to ensure brand and content marketing efforts align with business objectives.
• Collaborate with external partners, agencies, and influencers to amplify brand reach and impact.
• Provide guidance and support to regional marketing teams to adapt global brand strategies to local markets.
• Manage the company's trademark portfolio, ensuring all trademarks are properly registered and renewed.
• Work closely with the legal department and/or outside counsel to monitor and enforce the company’s intellectual property rights.
• Develop and implement strategies to protect and leverage the company’s trademarks and other IP assets across the globe.
• Establish and track key performance indicators (KPIs) to measure the effectiveness of brand and content marketing initiatives.
• Prepare and present regular reports on key metrics and ROI to senior leadership.
• Continuously refine strategies based on performance data and industry best practices.

Qualifications:

• Bachelor’s degree in Bachelor’s degree in Marketing, Business Administration, or a related field required. Master’s degree preferred.
• 8+ years of experience of B2B marketing, brand management and content marketing, with a proven track record of developing and executing successful brand strategies
• Strong leadership skills with experience managing and developing a team.
• Advanced knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint) and Adobe Acrobat required.
• Advanced knowledge of CMS (WordPress, Joomla, Drupal, etc.) and HTML.
• Intermediate knowledge of CRM system (Microsoft Dynamics, Salesforce, etc.)
• Advanced knowledge of Marketing Automation systems (Act-On, Dynamics, etc.)
• Intermediate knowledge of content distribution networks (Vimeo, YouTube, etc.)
• Proficiency in marketing automation tools, SEO best practices, and analytics platforms.
• Demonstrated ability to build new and effective digital marketing programs:

• Advanced Knowledge of social media networks
• Advanced knowledge of SEO (on-page, off page, link building)
• Advanced knowledge of remarketing and conversion tracking (tracking/conversion pixels)
• Advanced knowledge of Google Analytics and UTM codes
• Advanced knowledge of Google Ads and LinkedIn Ads (other platforms helpful)

• Prior work experience in related biotechnology, microbiology and/or applied science industry preferred

Salary Range (applicable to California):

$140,000 - $165,000 base salary DOE

Supervisory Responsibilities:

In accordance with applicable policies/procedures and Federal/State laws, may perform the following supervisory responsibilities: Interviewing, hiring orienting and training employees; planning, assigning, and directing work; coaching and appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems; enforcing all safety rules and ensuring safe work procedures.

Skills/Abilities:

• Outstanding written and verbal communication skills are required
• Excellent interpersonal skills with the ability to build relationships at all levels locally and regionally and at many levels within an organization
• Must have in-depth analytical and problem-solving skills and apply with strong business acumen
• Tenacity to overcome issues and resolve problems and drive projects on time
• Must be able to work in a team environment
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Must be able to adapt and flex to a changing environment
• Initiative taker and strong self-starter – a strong entrepreneurial spirit
• Must be fluent in English; Bilingual also a bonus

Working Condition:

• May occasionally work early morning/evenings/weekends to accommodate meetings and travel
• Ability to travel up to 10% of time required.

Why you’ll want to join our team:

Teamwork as a core value.

At Hygiena, our emphasis on teamwork and cross-functional communication enables us to build stronger bonds within our business.

Be a part of something big.

Hygiena plays a critical role in helping to prevent global health crisis such as foodborne illness, healthcare-associated infections, and other outbreaks.

Giving back to our communities.

Hygiena believes in giving back by supporting local organizations committed to improving the lives of children and youth in our communities.

Benefits and Perks:

• 15 days of PTO & 9 paid company holidays
• Medical with HSA employer contribution, Dental, Vision available 1st of the month after start date
• Company paid Life Insurance, Short* and Long-Term Disability and an Employee Assistance Program
• 401(k) with Safe Harbor and Profit-Sharing employer contributions
• Tuition Reimbursement program
• Charitable Contribution matching
• Employee Referral bonus opportunities

*State paid short-term disability for California based employees

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Hygiena participates in E-Verify.