Associate Creative Director, Copy/AREA 23 Job at IPG Health in New York
IPG Health, New York, NY, United States, 10261
Job Description
JOB SUMMARY:
The Associate Creative Director, Copy (ACD, Copy) fosters creative inspiration and leads workstreams across multiple account(s) and brands. In partnership with Art, they oversee creative ideation for new campaigns and innovative tactics through execution and implementation of strategic brand solutions. The ACD collaborates with cross-functional brand team(s) to ensure creative integrity and adherence to client's marketing strategies, objectives, and budgets. They are responsible for the supervision and career development of supervisors and copy team members, under the direction of the lead Creative Director.
ESSENTIAL FUNCTIONS:
Creative Ideation and Execution
Works collaboratively with Creative and Account partners to develop smart, single-minded ideas that are on strategy. Directs members of staff to ensure proper production of campaign elements. Helps to set vision and strategy for organic creative growth of the creative department and agency.
Cross-Functional Collaboration
Collaborates and communicates with team members in a productive manner to ensure goals are met and to attain and maintain creative vision outlined for the agency.
Client Management
Develops and maintains strong client relationships through demonstrated creative leadership, ability, and successful output.
Strategic Thinking
Maintains high-level understanding of client's products, marketing objectives, and promotional activities of similar or competitive products to contribute innovative ideas and tactics.
Team Management and Development
Directly supervises Copy teams on brand(s), providing mentorship/guidance to broader creative team as needed. Demonstrates ability to hire and retain highly capable people while fostering inclusive and positive culture.
Business Management
Maintains timely and detail-oriented approaches to administrative duties, ensuring creative team is billable and fully utilized to increase productivity and efficiency.
New Business
Grows existing brands and participate in new business to generate additional revenue.
JOB DUTIES/RESPONSIBILITIES:
Creative Ideation and Execution
* Partners with Account, Senior Creative Management, and Clients in development/presentation of
brand personality, positioning, and creative briefs across multiple brands.
* Introduces fresh approaches and creative strategies to day-to-day projects to inspire internal teams
and clients alike.
* Collaborates with production ensuring quality work is completed as designed on time, without error and on budget.
* Manages and carries out photo shoots, video, and film production, with assistance from Creative team.
* Stays up to date on creative, technology, and industry trends on behalf of their team, clients, and the agency.
Cross-Functional Collaboration
* Maintains positive and solutions-oriented approaches with various agency departments including Editorial, Account, Strategy and Project Management.
* Communicates effectively with various departments to ensure alignment in creative vision, deadlines, revisions, and quality control.
* Partners closely with Art partner and team to contribute and execute creative approaches to communicate brand personality and messages for both the overall campaign and individual materials.
* Suggests and implements new ideas/operational efficiencies to improve cross-team ways of working.
Client Management
* Maintains strong relationship with client partners through demonstrated creative ability and active communication.
* Partners with clients to understand brand, messaging, and creative vision and amplify where appropriate.
* Professionally and tactfully manages client expectations, timelines, and requests.
Strategic Thinking
* Possesses an in-depth understanding of the assigned account, treatment category, competitive landscape, and target audiences.
* Works with Account and Creative senior management to develop and advocate for overall marketing strategies.
* Participates and co-lead strategic and tactical meetings.
* Communicates ideas thoughtfully and succinctly.
Talent Management and Development
* Directly supervises Group Copy Supervisors, Copy Supervisors and/or Copywriters, on brand(s), and provides mentorship/guidance to copy team as needed.
* Responsible for hiring, staffing, career development, and full life-cycle talent management for direct team (eg, delivering feedback, annual reviews, general and performance management).
* Demonstrates leadership, empathy, and professionalism in communications.
Business and Resource Management
* Ensures Art/Copy team members are billable and fully utilized to increase productivity and efficiency.
* Partners with Creative Resourcing to determine scopes, billability, and acquire freelance support as needed.
New Business
* Participates in creative pitch concepting and executional efforts to successfully grow new business.
* Evaluates opportunities and participates in the growth efforts of existing brands.
EDUCATION:
DEGREE/DIPLOMA AREA OF STUDY REQUIRED/PREFERRED
Bachelor's Marketing, Advertising, Communications, or Related Field Preferred
EXPERIENCE:
MINIMUM EXPERIENCE AREA OF EXPERTISE REQUIRED
7 years
3 years Advertising Copywriting Pharma or healthcare copywriting Required Preferred
KNOWLEDGE AND SKILLS:
* Competent in software specific to the client and agency processes including Microsoft Word, Teams, PowerPoint, Excel, Adobe Acrobat, etc.
* Proficient in social media and digital best practice.
* Strong healthcare copywriting-AMA style, health literacy, referencing and factchecking, prepping for medical/legal/regulatory submissions.
* Strong written and verbal communication
* Strong mentorship ability and relationship building skills.
* Strong multi-tasking and prioritization ability.
* Master level Financial Management and resourcing acumen.
* Strong Leadership and People Management ability.
COMPETENCIES:
* Leadership: Demonstrates a stabilizing and authoritative presence that engenders team confidence, inspires and motivates, and moves everyone toward common goal.
* Creativity: Encourages bold, award-worthy ideas; is not afraid to take risks for the growth of the business.
* Collaboration: Ability to work effectively in a team environment to build and foster collaborative environment.
* Communication: Expresses ideas with confidence and passion.
* Organization- Manages time, creates clear goals, identifies and finds the resources (eg, time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time.
* Problem Solving: Delivers decisive solutions and takes the necessary action to implement them.
* Business Management- Creates clear goals, identifies proper resources (eg, time, people, materials), and delegates responsibilities to foster a collaborative environment.
* Interpersonal Skills: Works effectively in a team environment and builds relationships with others.
* People Management: Coaches to develop capabilities beyond their job duties.
* Professionalism: Maintains professional and a non-political stance at all times, putting what's best for company and clients first.
OTHER INFORMATION:
Portfolio of work demonstrating strong writing expertise required.
STATEMENT OF UNDERSTANDING:
We are providing you with this job description as a guideline for your role. Based on your team, your role may vary slightly, and you may perform other duties or have responsibilities that are dictated by business needs.
However, if you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.
In addition, this job description is not intended to include modifications consistent with providing reasonable accommodation for a disability.
Salary Range:
$135,000 to $180,000 annually.
The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
For U.S. Job Seekers It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
Salary$135,000 to $180,000 annually.