Digital Designer Job at Zest Dental Solutions in Carlsbad

About Us:

Zest Dental Solutions is a leading manufacturer of dental abutments and innovative dental solutions. We are committed to excellence and innovation, providing dental professionals worldwide with cutting-edge products and exceptional customer service.

Position Overview:

We are seeking a creative and detail-oriented Graphic Designer with experience in digital production and video editing to join our marketing team. The ideal candidate will be responsible for creating visually appealing and impactful designs for various digital platforms, as well as producing and editing high-quality video content to support our marketing efforts. This position will report directly to the Director of Digital Marketing.

Target Hiring Date:

The ideal candidate must be able to start work full-time no sooner than January 2, 2025.

Key Responsibilities:

Graphic Design: Create visually engaging graphics for digital and print media, including brochures, advertisements, social media posts, website assets, and email campaigns.

Video Production: Edit high-quality video content for marketing campaigns, product demonstrations, webinars, and social media.

Brand Consistency: Ensure all design and video content align with brand guidelines and maintain a consistent visual identity across all platforms.

Digital Content: Develop digital assets such as digital flyers, infographics, animations, and interactive content to enhance user engagement.

Collaboration: Work closely with the marketing team to understand project requirements and deliver creative solutions that meet business objectives.

Project Management: Manage multiple design projects simultaneously, ensuring timely delivery and adherence to deadlines.

Innovation: Stay updated on the latest design trends, tools, and technologies. Implement innovative design techniques to keep the brand fresh and relevant.

Asset Management: Organize and maintain a digital library of design assets, ensuring easy access and reuse.

Your first 30 days:

• Meet the team, begin the onboarding process.
• Explore our product portfolio, customers, audiences, and competitors.
• Develop variations on existing event flyers.
• Design banner ads based on existing campaigns.
• Become familiar with the existing brand guidelines.
• Edit and produce your first 60 second videos from existing content.

Your first 60 days:

• Begin upgrade of the company brand & design guidelines.
• Develop a standard procedure for product photography.
• Begin organizing design assets.
• Design twice-weekly email campaigns.
• Design twice-weekly digital flyers.
• Edit and produce at least one social video per week.
• Design a new conference booth for use at the Chicago Midwinter dental conference.

Your first 90 days:

• Finalize new brand & design guidelines.
• Begin collaborating with IT, product, and marketing on a new website design.
• Finalize asset management and organization. Organize all public assets in a new DAM system.
• Develop and execute ongoing product photography SOPs to support the E-Commerce channel.
• Design & develop landing pages and integrated email/web campaigns together with the marketing team.
• Assume ownership over all print & digital design work, collaborating with the Director of Digital Marketing for creative direction.

Qualifications:

• Formal education in Graphic Design, Visual Arts, or related field preferred.
• Minimum of 3 years of professional graphic design experience, with a strong portfolio showcasing digital, video, and print design work.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects).
• Experience working with Figma is a must. 
• Experience in video production and editing, including knowledge of video editing software (e.g., Final Cut Pro, Adobe Premiere).
• Strong understanding of design principles, typography, color theory, and layout techniques.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Attention to detail and a keen eye for aesthetics and visual composition.
• Knowledge of HTML/CSS and web design principles is a plus.
• Experience in the dental or healthcare industry is a plus.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work with a leading company in the dental industry.
• Professional development and career advancement opportunities.
• A supportive and collaborative work environment.

Zest Dental Solutions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

This job description outlines the primary duties and responsibilities of the position and is not intended to be all-inclusive. Employees may be required to perform other related duties as assigned to meet the ongoing needs of the organization.