Newsletter Editor Job at Diamond Diaspora Media LLC in Atlanta

EOE Statement
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

Description

DDM Group has an immediate opening for an Newsletter Editor who will be responsible for planning, executing, and optimizing end-to-end email marketing campaigns that includes managing email databases, crafting engaging copy, growing subscriber lists and leveraging the respective technology to drive traffic back to our websites and Destah app.

Job Specific Duties and Responsibilities:

• Identify target audience and grow our newletter subscriber lists
• Analyze data to create effective email segments for growth and engagement
• Create funnels and purge email lists as needed for optimal performance
• Set and manage email automation processes
• Develop, maintain, execute end-to-end email marketing campaigns, from conceptualization to implementation
• Proofread emails for clarity, grammar and spelling
• Ensure mobile-friendly email templates
• Create well-written copy that is error-free and engaging
• Conduct market research to better comprehend prevailing user behaviors.
• Review our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs
• Upgrade our newsletter templates using graphics, personalization and advanced features
• Sync up with writers, editors, production, design and other teams to bring appealing content to audiences both broad and targeted
• Ensure prompt and accurate communication to users via email to minimize unsubscribes and complaints
• Constantly monitor and analyze campaign performance and implement improvements
• Complete reporting on email marketing performance
• Ensure emails follow industry policies and best practices

Position Requirements

Qualifications:

• Degree in marketing management, advertising, communications, or similar
• At least 5 years of proven work experience as an Newsletter Editor, Email Marketing Specialist, Digital Marketing Specialist or related role
• Proven experience creating high-impact and successful marketing campaigns
• Proven experience of growing subscriber base over short periods
• Hands on experience with leading CRM platforms
• Preferred experience with customer engagement platform, Braze
• Proficiency in marketing automation technology
• Knowledge of SEO/SEM and Google Analytics
• Creative and proficient graphic designer
• Excellent written communication and copywriting skills
• Strong project management skills
• An ability to work under tight deadlines

Full-Time/Part-Time
Full-Time

Salary
Competitive Salary/Compensation + Benefits + Bonus

Position
Newsletter Editor

Division
Atlanta Black Star

Number of Openings
2

Exempt/Non-Exempt
Non-Exempt

Hiring Manager(s)

Req Number
MAR-24-00002

Open Date
3/25/2024

Location
Atlanta Black Star

About the Organization
Diamond Diaspora Media exists at the intersection of technology and media. We publish narratives intentionally and specifically to enlighten and transform the world. Our digital news platforms Atlantablackstar.com, Theshadowleague.com, and Finurah.com are leading the way with powerful content that spans the culture, sports, news features and timely-financial news that resonates with our 15 million readers.

Come join us and let us change the world together.

This position is currently accepting applications.