Influencer Manager Job at Rugiet Health in Austin

About Us

 Rugiet is disrupting healthcare as we know it. With personalized plans, a growing lineup of compound pharmaceuticals, and an easy-to-use online platform, we help patients create custom sexual health and wellness plans that align with their unique goals and lifestyles. 

 The Role

We’re looking for a social butterfly with a knack for building relationships. managing campaigns, writing creative briefs, and streaming content processes. The ideal candidate will have experience in managing influencers or celebrities and collaborating with cross-functional teams to ensure campaigns are successful. You’ll play a key role in driving our brand’s presence on social platforms like Meta, Instagram, X, and TikTok while managing KPIs to measure the success of each campaign. 

What You’ll Do

• Influencer Relationship Management: Build and maintain long-term relationships with influencers and content creators across various platforms. 
• Multi-Tier Influencer Strategy: Craft a strategy that leverages micro-influencers, influencers, and ambassadors to drive our core marketing KPIs.
• Campaign Management: Oversee influencer campaigns from start to finish, ensuring the execution aligns with brand values and goals. 
• UGC Brief Writing: Create briefs that provide clear and actionable direction on creative deliverables that align with the brand's 360 seasonal messaging. 
• Sourcing and Proactive Outreach: Identify new influencers and partners to achieve win-win partnerships.  
• Cross-functional Collaboration: Work closely with the marketing, creative, and product teams to align influencer campaigns with broader marketing initiatives and goals. 
• Platform Management: Manage influencer content across platforms such as Facebook, Instagram, X, and TikTok, ensuring consistency in messaging and alignment with overall strategy. 
• KPI Management: Set and track campaign KPIs (such as reach, engagement, and ROI) to evaluate the success of each influencer partnership. 
• Campaign Optimization: Use data to analyze performance and optimize future campaigns for improved results. 
• Reporting & Analysis: Compile regular performance reports for stakeholders and provide insights on influencer marketing trends and opportunities. 

Skills & Experience

• 5+ years of experience with managing influencer or celebrity relationships and executing marketing campaigns. 
• In-depth knowledge of major social media platforms including Meta, Instagram, X, and TikTok. 
• Proven experience in running influencer marketing campaigns, both with and without influencer platforms. 
• Strong ability to work collaboratively across various departments, including marketing, creative, and product teams.
• Ability to identify and engage with relevant influencers and celebrities who align with our brand values. 
• Strong understanding of KPIs and how to leverage data to measure and optimize influencer campaigns.
• Excellent interpersonal skills with a focus on long-term relationship building. 

Benefits

• Competitive salary and benefits package. 
• Opportunity to work in a fast-paced, innovative startup with a high-performing team. 
• A chance to make a tangible impact on our customers’ lives and help shape the future of healthcare. 
• Work alongside passionate, dynamic colleagues in an empowering and inclusive environment. 
• Work remotely