Anthropologie Group Performance Influencer Marketing Coordinator Job at Anthropo

Role Summary:

Anthropologie is seeking a digital marketing professional to develop and execute the Performance Influencer marketing activation strategy for Anthropologie Group brands, Anthropologie, AnthroLiving, and AnthroWeddings. This role is highly cross-functional where teamwork, innovation, analysis, and strategic thinking are critical aspects of this positions responsibilities.

We are looking for a Performance Influencer Coordinator who can effectively execute within influencer marketing channels and help us explore strategies to grow our influencer presence while connecting our mission and unique product assortment to customers. You will collaborate closely with our other paid digital channels, creative and merchandising leads as well as ad tech stakeholders to align the channel and business growth goals.

In this role collaboration and clear communications are key. It is critical that you are curious, a self-starter, and a willing teammate who takes pride in ownership of this important program. The ideal candidate has serious analytical skills and a strong work ethic with a drive to provide growth for the business. It's important to possess an eagerness to innovate, measure, test, sometimes fail, learn, and evolve to implement improved strategies for Anthropologie Group campaigns across the Affiliate and Performance Influencer Marketing Channel.

Role Responsibilities:

• Support the Performance Influencer Specialist & team in working cross-functionally with creative, merchandising, brand marketing, and analytics teams to incorporate the business vision into Performance Influencer Campaigns.
• Oversee daily social monitoring and tracking to optimize channel performance, applying data insights to drive solutions for future campaign efficiencies
• Identify and curate lists of influencers that align with key messaging, brand aesthetic, campaign goals, and influencer strategy
• Support the creation of monthly recaps and campaign briefs, ensuring comprehensive documentation of campaign outcomes.
• Facilitate both paid and gifted influencer partnerships from initial outreach through to execution, ensuring seamless collaboration and relationship building.
• Contribute to other team projects and initiatives, remaining flexible and willingness to support opportunities to drive the business
• And other ad hoc requests to support the Performance Influencer Specialist

#LI-AZ1

Role Qualifications:

• Bachelors Degree in marketing, communications, business, analytics, or a related field
• 1-2 years experience in performance marketing- in affiliate, content, or influencer marketing preferred
• Familiarity with Affiliate and Influencer platforms is a plus (ShopMy, LTK, Rakuten, CJ, Impact, Pepperjam)
• Agency and/or consulting experience is a plus
• Experience analyzing data, drawing conclusions, and crafting presentations to exhibit performance trends
• Proven relationship building, communication, and negotiation skills
• High degree of project management skill, attention to detail, and strong work ethic
• Familiarity with web analytics
• The position demands strong analytical, planning and multi-tasking skills to achieve business objectives, as well as a keen marketing sense to maximize resonance with target audiences
• This position requires great relationship building skills through communication.
• Passion for digital, staying on top of the changing ecosystem including advertising formats, channels, and technologies
• An innate curiosity and ability to breakdown complex analyses into concise, straightforward recommendations and marketing initiatives
• A collaborative, team-first attitude, leave ego at the door
• Growth mindset
• Positive, can-do, problem-solving attitude, purposeful, but ability to have fun, etc.

The Perks:

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

EEO Statement:

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.