Marketing Analyst Job at Robert Half in Rancho Cordova

***This role is only available to candidates who currently reside in the state of California***

Are you passionate about turning data into actionable insights? As a Marketing Analyst, you will play a crucial role in researching market conditions at local, regional, and national levels to forecast sales opportunities and optimize marketing strategies. The Marketing Analyst will analyze competitors, develop data collection methods, and assess the effectiveness of marketing campaigns. Join our team to showcase your skills as a Marketing Analyst and help shape the future of data-driven decision-making. This contract role has the opportunity to become permanent for the right candidate.

Responsibilities:

• Forecast and track marketing and sales trends by analyzing collected data.
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, and other specialists.
• Design and evaluate methods for collecting data, including surveys, opinion polls, and questionnaires, or obtain existing data sources.
• Analyze competitor data, including pricing, sales strategies, and distribution methods.
• Measure the effectiveness of marketing, advertising, and communication strategies.
• Support the creation of executive-level reports, providing insights and actionable recommendations.
• Collaborate with marketing leadership to refine reporting narratives and recommend future campaign optimizations.
• Ensure data accuracy across systems and swiftly resolve data discrepancies.
• Structure and analyze A/B testing to improve campaign outcomes.

Education & Experience:

• Bachelor’s degree.
• 2–4 years of experience in marketing analytics and reporting.

Technical Skills:

• Proficiency in Salesforce Marketing Cloud, Tableau, Excel (v-lookups, pivot tables, data cleansing, index matches), and MicroStrategy.
• Experience with Google Analytics, Adobe Analytics, and marketing campaign analysis.
• Data visualization and root-cause analysis expertise.

Preferred Skills:

• Case management experience (3+ years).
• Strong understanding of statistical A/B testing methodologies.
• Agile project management experience (2+ years).
• Exceptional verbal and written communication skills.

Other Requirements:

• Proven ability to work independently and manage time effectively.
• Demonstrated success in presenting insights and driving optimizations.
• Must have experience in marketing analytics, reporting, and tools.