Marketing Platform Strategist Job at United Wholesale Mortgage in Pontiac

Overview

Ready to join thousands of talented team members who are making the dream of home ownership possible for more Americans? It’s all happening on UWM’s campus, where our award-winning workplace packs plenty of perks and amenities that keep the atmosphere buzzing with energy and excitement.

It’s no wonder that out of our six pillars, People Are Our Greatest Asset is number one. It’s at the very heart of how we treat each other, our clients and our community. Whether it’s providing elite client service or continuously striving to improve, our pillars provide a pathway to a more successful personal and professional life.

From the team member that holds a door open to the one that helps guide your career, you’ll feel the encouragement and support on day one. No matter your race, creed, gender, age, sexual orientation and ethnicity, you’ll be welcomed here. Accepted here. And empowered to Be You Here.

More reasons you’ll love working here include:

• Paid Time Off (PTO) after just 30 days
• Additional parental and maternity leave benefits after 12 months
• Adoption reimbursement program
• Paid volunteer hours
• Paid training and career development
• Medical, dental, vision and life insurance
• 401k with employer match
• Mortgage discount and area business discounts
• Free membership to our large, state-of-the-art fitness center, including exercise classes such as yoga and Zumba, various sports leagues and a full-size basketball court
• Wellness area, including an in-house primary-care physician’s office, full-time massage therapist and hair salon 
• Gourmet cafeteria featuring homemade breakfast and lunch
• Convenience store featuring healthy grab-and-go snacks
• In-house Starbucks and Dunkin
• Indoor/outdoor café with Wi-Fi

Responsibilities

• Regularly evaluating client needs and expectations, platform usage, competitor offerings, user experience and borrower trends

• Identifying new opportunities and providing strategic recommendations to guide future enhancements or and priorities

• Translating new and enhanced UWM product and service offerings to relevant consumer-facing messaging

• Initiating and managing the site’s marketing content lifecycle, including the editorial calendar, production schedules and content inventories

• Crafting creative briefs and collaborating with cross-functional teams — including digital, creative, sales and technology— to develop and deploy updates that increase overall engagement and drive client success

• Project managing the platform redesign — from initial strategy through deployment

• Ensuring site remains compliant, mitigating risks

• Acting as a subject matter expert (SME) on platform capabilities, content and priorities

Qualifications

Must Have Qualifications:

• Bachelor’s degree or greater

• 3+ years of experience in digital marketing, with a focus on brand, website or content strategy

• Ability to interpret and translate data sets (i.e., audience analytics or website performance) into actionable content strategies and tactics

• Ability to write compelling creative briefs and develop content

• Excellent project management, teamwork and communication skills

• Curious, positive, collaborative and solution-focused

• Hands-on experience with publishing tools, CMS systems and/or web development or deployment

• Clear understanding of the B2B2C model to drive customer growth; experience with B2B2C platforms a big plus

• Mortgage or financial services experience not necessary, but a plus