Digital Marketing Strategist Job at Swoon in New York

Swoon is looking for a Digital Marketing Strategist for a major company in the US

• Location: New York, NY (Hybrid)
• Duration: 6 Months
• Pay Rate: $62/h

Responsibilities:

• Manage paid social strategy and assist with digital activation for a set of portfolio brands.
• Lead day-to-day function and operations of social media, inclusive of tactical slide creation and presentation with various stakeholders, budget tracking, creative optimization, and cross-partner collaboration.
• Support digital media strategy across our brands, including audience evaluation and synergy opportunities, as well as leveraging data to inform the proper investment across all digital subchannels.
• Work with internal Central Media Team and media partners to plan campaign strategies and ensure they are accurately activated in digital.
• Full-funnel planning and execution. Collaborate with CRM, eCOMM, and Shopper teams to support more lower-funnel initiatives.
• Lead the management of social and digital performance, collaborating with brand teams and their respective creative agencies on optimizations.
• Ideation of social media and digital innovation and learning agenda across the portfolio, brands, and media partners.