Logo
Pelican State Credit Union

Pelican State Credit Union is hiring: Marketing Manager - Marketing in Baton Rou

Pelican State Credit Union, Baton Rouge, LA, United States, 70873

The role of the Marketing Manager is to manage and develop the employees, responsibilities, strategies and initiatives of the Marketing Department including project creation and management, campaign implementation, vendor optimization, and brand development. Maintain positive image of the credit union and protect the integrity of the Pelican brand through all delivery channels. They will also support departments and branches in their promotional and communication needs.

A Day in the Life of a Marketing Manager INCLUDES:

  • Develop and implement strategic plans while managing the corresponding budget, recommending the purchase of equipment, supplies and marketing materials.
  • Ensure regulatory compliance with all work produced or proofed by the Marketing Department.
  • Supervise staff and manage all marketing projects, promotions, tasks, and strategies to achieve team performance indicators and organizational goals.
  • Deploy digital and traditional marketing strategies.
  • Maintain high level proficiency in date mining and member management software and use data analysis to help maximize profitability, optimize ROI, and guide marketing decisions.
  • Manage content and video strategy, development, and execution while ensuring branch consistency across all internal and external marketing channels.
  • Ensure sponsorship and event requests are analyzed and in line with the department budget.
  • Assign, evaluate, and submit press releases, community outreach strategies, and entries for marketing or industry awards to achieve recognition for Pelican.
Marketing manager Skills and qualifications includes:
  • Bachelor's degree in Marketing, Mass Communication, Communication, Journalism, English, Business or a related field.
    • Additional experience in marketing management may be considered in lieu of education.
  • 5 years of similar or related experience in marketing, digital media, and related data analytics including 2 years of brand strategy.
  • 2 years of supervisory experience.
  • Experience with CMS systems, Adobe Creative Suite, testing and mobile banking platforms, coding, digital advertising, project management software, marketing automation, enhanced targeting, social media, SEO, SEM, and Google Analytics.
Other things you may want to know about this position:
  • Work Schedule
    • Monday - Friday
      • 8:00 am - 5:00 pm
  • Travel
    • Travel is necessary for this position.
  • Work Site Location
    • Work will be performed at our beautiful Corporate Campus located at 2675 O'Neal Lane in Baton Rouge, LA.
Why should you join the pelican team?

Since 1956, Pelican State Credit Union has been providing financial services to individuals and their families throughout the state of Louisiana. We've since grown into the largest state-chartered credit union in Louisiana now serving over 68,000 members nationwide. Because of our continued growth, Pelican State Credit Union is searching for new team members that embrace our Core Values and have a desire to positively contribute to our culture.

Our culture is grounded in faith, and we strive to live the golden rule of 'love thy neighbor'. We are dedicated to creating, promoting, and nurturing a safe and inclusive work environment, and we expect the same from each of our employees. We value diverse talents and welcome individuals with unique backgrounds, working styles, and skillsets. We believe that our differences make us a better team by allowing us to make better decisions, be more innovative, and better serve our members and communities.

Our full-time employees enjoy amazing benefits including:
  • Medical, Dental, and Vision Insurances with generous employer premium contributions
  • Health Savings Account with employer contributions for eligible employees
  • Employer-Paid Group Life Insurance
  • Voluntary Dependent Life Insurance
  • Paid Vacation & Sick Leave
  • 15 Paid Holidays, including a Cultural Floating Holiday
  • 401K Plan with a 5% discretionary profit share contribution, plus a dollar-for-dollar match of up to 5%
  • Paid Time Off to volunteer with approved non-profits and charities
  • Tuition Reimbursement Program
Pelican State Credit Union is an Equal Opportunity Employer and a drug-free workplace. All locations are tobacco-free facilities.

Other details
  • Pay Type Salary
  • Min Hiring Rate $66,344.00
  • Max Hiring Rate $82,930.00
  • Travel Required Yes
  • Required Education Bachelor's Degree


Apply Now