Marketing Coordinator Marketing & Communications Job at LifePoint Health in Las

*_Who We Are _*

*People are our passion and purpose*.?Come work where you are appreciated for who you are not just what you can do. Memorial Medical Center is a?199-bed hospital offering a spectrum of care, including diagnostic, therapeutic, and rehabilitative services, both on an inpatient and outpatient basis.

*_Where We Are _*

From national parks and monuments to one of the top-rated farmer's markets in the country, Las Cruces offers a world filled with natural wonder, year-round excitement, and historic proportions of fun. We are known for our safe and affordable living conditions, outstanding educational system, and friendly people.

*_Why Choose Us_*

*

o Health (Medical, Dental, Vision) and 401K Benefits for full-time employees

o Competitive Paid Time Off / Extended Illness Bank package for full-time employees

o Employee Assistance Program - mental, physical, and financial wellness assistance

o Tuition Reimbursement/Assistance for qualified applicants

o Professional Development and Growth Opportunities

o And much more...

*_Position Summary _*

The Coordinator, Communications & Marketing, manages internal and external communications and community engagement strategies for Memorial Medical Center and Los Alamos Medical Center, and their affiliated entities under the supervision of a regional Director. The Coordinator is responsible for working collaboratively with corporate and local teams to ensure all advertisements, communications, collateral materials, and activities accurately reflect and support local and corporate brand and message expectations. The Coordinator has a dotted line reporting relationship to the corporate Marketing and Communications teams.

This position is based at Memorial Medical Center in Las Cruces but also supports Los Alamos Medical Center in Los Alamos, NM.

*Essential functions:*

*

o Work collaboratively with division director, corporate marketing and communications teams and local leadership to develop annual plan that strengthens local brand position and reputation and drives patient acquisition and growth.

o Develop and implement strategies including internal communications (employees and physicians), public relations, earned media, owned media, sponsorships and community events.

o Coordinate advertising and paid media strategies with corporate marketing department with emphasis on targeted digital B2C and B2B media and engagement campaigns.

o Maintain digital platforms for hospital and practices, including websites, social media, physician directory and online listings to ensure information is up-to-date, compliant and consumer-oriented at all times.

o Support online reputation management program.

o Foster community relations and partnerships on behalf of the hospital and in support of the hospital's growth initiatives and reputation management

o Lead community engagement initiatives including planning and/or attending community events on behalf of the market including nights and weekends.

o Serve as media contact, spokesperson, and Facility Public Information Officer (PIO) as appropriate, coordinating strategy with division director and corporate communications team for more complex situations.

o Meet regularly with CEO, hospital and medical group leadership, and growth & outreach liaison to ensure alignment on market priorities, market share, market dynamics, identify new growth strategies and mitigate reputational risk.

o Provide regular reporting of activities, key initiatives, performance indicators, and metrics for leadership and stakeholders.

o Monitor patient acquisition and engagement tools and platforms, including provider referral lines and health risk assessments.

o Manage annual department budget in partnership with corporate marketing team.

o Support the corporate communications and marketing departments on additional enterprise projects and tasks, as needed.

o Regular and reliable attendance.

o Perform other duties as assigned.

_*Minimum Qualifications* _

*

o *Minimum Education: *Bachelor's degree in Journalism, Communications, Marketing or Public Relations or related field.

o *Minimum Experience:* Entry level.One (1) to Two (2) years of experience in marketing preferred.

*_EEOC Statement_*

Memorial Medical Center is committed to providing Equal Employment Opportunities for all applicants and employees and complies with all applicable laws prohibiting discrimination against any employee or applicant for employment because of color, race, sex, age, religion, national origin, disability, genetic information, gender identity, sexual orientation, veterans' status or any other basis protected by applicable federal, state or local law.

**Job:** **Marketing/Communications/Sales*

**Organization:** **Memorial Medical Center*

**Title:** *Marketing Coordinator Marketing & Communications*

**Location:** *New Mexico-Las Cruces*

**Requisition ID:** *7416-13380*