Digital Marketing Specialist Job at Pison Technology in South Boston

Pison is developing breakthrough consumer and healthcare products that are harnessing the power of the mind. We've pioneered the science of electroneurography (ENG) to non-invasively sense, analyze, and apply electrical signals coming from the brain. Our neural biosensor and artificial intelligence software are opening a new window to thousands of new, neural-based applications that can improve human health and wellness and help individuals control their environment via gesture recognition. Our vision is to deliver real-time, actionable insights into the state of the body's nervous system, guiding users to better health and higher achievement in every domain of human endeavor. As a Digital Marketing Specialist you will be at the forefront of driving our digital marketing endeavors to new heights. You'll leverage your expertise in digital strategies and campaigns to create a meaningful impact to our brand's online presence and business growth. Your role will encompass a wide spectrum of responsibilities, from tracking and optimizing campaign performance to crafting engaging visual concepts that resonate with our target audience. You'll collaborate with the marketing team to develop and execute comprehensive digital marketing campaigns across various channels, including social media, email, content marketing, SEO, and SEM. Duties/Responsibilities: Create compelling and engaging content for online platforms, including blog posts, social media posts, email newsletters, and more, to build brand awareness and drive user engagement. Plan and execute paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and other relevant channels to drive traffic, conversions, and ROI. Utilize data-driven insights to analyze campaign performance, generate reports, and make informed recommendations for optimizing strategies and achieving OKRs. Employ SEO strategies to optimize online content for search engines, increasing organic visibility and driving relevant traffic to our digital assets. Collaborate with the Marketing team to develop and execute marketing strategies and to optimize performance of our ecommerce website. Assist the Communication and Branding team to develop visual concepts for engaging promotional activities that align with Pison's brand identity. Stay up-to-date with the latest digital marketing trends, tools, and best practices to continuously enhance our strategies and approaches. Perform other related duties as assigned. Required Skills/Abilities: Strong understanding of core online marketing principles and channels. Proficiency in digital marketing tools and platforms, including social media management, email marketing, SEO, SEM, content marketing, and web analytics. Strong skills for content creating/generating engaging content for diverse formats and platforms. Excellent written and verbal communication skills. Creative mindset with an eye for design and the ability to contribute to the development of visually appealing and engaging digital content. Strong analytical skills to interpret data and generate insights for optimizing campaigns and strategies. Experience with paid advertising platforms such as Google Ads, Facebook Ads, and LinkedIn Ads. Experience with ecommerce sites, Google Analytics, community building, email marketing, content marketing are desired. Creative problem-solving skills. Ability to work under pressure. Ability to work independently and as part of a team. Education and Experience: Bachelor's degree in Marketing, Digital Media, Website/Graphic Design, Communications. At least two years related experience required. $65,000 - $90,000 a year This Employer Participates in E-Verify We understand that candidates can feel discouraged if they do not tick every box. We encourage you to apply. Pison is building a diverse team with people from all backgrounds who can help us build an inclusive organization.