Yoli
Marketing Director Job at Yoli in Salt Lake City
Yoli, Salt Lake City, UT, United States, 84193
Join Yoli as our Marketing Director! Lead Dynamic Campaigns & Transform Lives.
About Yoli:
Yoli, a 15-year-old company dedicated to transforming lives physically, emotionally, and financially, is seeking a passionate Marketing Director to join our dynamic team. Our mission is to empower individuals through our wellness products and supportive direct-selling community. We offer a generous and comprehensive benefits package because great talent deserves great support. Learn more at Yoli.com.
Summary:
As the Marketing Director at Yoli, you will oversee all marketing efforts across multiple customer and distributor touchpoints, develop and execute innovative product, business, and brand strategies, and lead a small but talented local and international team. This role is perfect for a creative, results-driven leader with a knack for planning and managing multi-faceted marketing campaigns. You should enjoy problem solving and thinking on your feet with a positive, can-do attitude when it comes to working quickly on tight deadlines.
Key Responsibilities:
Marketing Strategy and Execution:
About Yoli:
Yoli, a 15-year-old company dedicated to transforming lives physically, emotionally, and financially, is seeking a passionate Marketing Director to join our dynamic team. Our mission is to empower individuals through our wellness products and supportive direct-selling community. We offer a generous and comprehensive benefits package because great talent deserves great support. Learn more at Yoli.com.
Summary:
As the Marketing Director at Yoli, you will oversee all marketing efforts across multiple customer and distributor touchpoints, develop and execute innovative product, business, and brand strategies, and lead a small but talented local and international team. This role is perfect for a creative, results-driven leader with a knack for planning and managing multi-faceted marketing campaigns. You should enjoy problem solving and thinking on your feet with a positive, can-do attitude when it comes to working quickly on tight deadlines.
Key Responsibilities:
Marketing Strategy and Execution:
- Develop product and brand marketing strategies aligned with company objectives, market trends, and consumer insights.
- Execute comprehensive marketing campaigns to reach organizational goals and engage target audiences.
- A player/coach team lead who takes Extreme Ownership and leads by example.
- Lead, coach, and evaluate marketing personnel to enhance overall team performance, team efficiencies, and the overall effectiveness of all marketing materials across all touchpoints within the customer journey.
- Set and monitor Key Performance Indicators (KPIs) and Objectives and Key Results (OKRs) to measure the effectiveness of marketing initiatives.
- Manage cross-departmental marketing projects, ensuring deadlines, budgets, and metrics are met.
- Support Events, Recognition, and Sales in planning, creating, and ensuring the timely delivery of promotional materials and logoed merchandise to enhance brand value to customers and distributors.
- Support Events and Sales in planning and creating marketing assets, including PowerPoints and other necessary deliverables, for regular presentations to distributors and larger events.
- Work with IT to continually improve and optimize website content/user experience.
- Oversee digital marketing efforts, including social media strategy and management.
- Plan and coordinate email/SMS campaigns to engage and retain customers and distributors.
- Maintain and enhance Yoli's brand identity across all marketing channels and user touchpoints.
- Develop and communicate marketing campaigns to enhance brand awareness and product promotion.
- Support Sales in creating helpful content for training and sales videos.
- Prioritize tasks efficiently, meet tight deadlines, and stay updated on industry trends.
- Monitor and analyze marketing campaign performances to make data-driven decisions and optimize performance for future campaigns.
- As the Marketing Director, you will lead impactful marketing campaigns that transform lives.
- Grow your career in a dynamic and supportive environment.
- Be part of a company that values innovation, collaboration, and personal development.
- Benefits designed to foster transformation in our lives-Financially, Physically, and Emotionally.
- 401(k) and Roth plans with company matching.
- 3 choices of medical plans in order to provide an option that works best for you and at the best price point.
- HSA, FSA, Dependent Care.
- Tuition Assistance.
- Employer-paid life insurance and short-term disability coverage.
- Optional voluntary life insurance and a range of ancillary insurance options for added peace of mind.
- Medical
- Dental
- Vision
- Gym membership reimbursement to support your fitness goals.
- Complimentary products monthly.
- a supportive culture that values innovation, autonomy, respect, and a blend of professionalism and a sense of fun.
- Enjoy generous Paid Time Off (PTO) to relax and recharge.
- Benefit from flexible scheduling options that fit your lifestyle.
- Access to our Employee Assistance Program (EAP) for confidential support.
- Minimum of 10 years of experience in communications and marketing strategy, with a track record of successful execution of planned strategies.
- Experience in team and project management and workflow processes.
- Bachelor's degree preferred but not mandatory.
- Familiarity with network marketing strategies and platforms.
- Familiarity with AI software, MS Office Suite, Adobe Photoshop, Adobe Illustrator, Canva, and basic video editing software.
- Understanding of web design and HTML development.
- Excellent organizational and time management skills.
- Willingness to travel.