VP Marketing Job at Bell Partners in Alexandria

Join Bell Partners and be a difference maker.At Bell Partners, our mission is to be the apartment company of choice by creating value and honoring commitments to our residents, partners, and associates. We proudly serve our community of 85,000+ homes across 13 states and the District of Columbia. As stewards entrusted to contribute with care and appreciation, our 2,000 associates succeed in a dynamic space where everyone impacts. We take pride in producing outstanding results and fostering a work environment that allows everyone to contribute to their fullest potential. We rise above industry standards when every associate embraces their unique role and seizes the opportunity to make an impact. As a VP of Marketing with Bell, you will be responsible for all activities related to conceptualizing and implementing market strategy and plans in support of community revenue performance. Specific responsibilities include market planning; strategic direction for promotion and advertising; coordination with sites; and hiring and directing day-to-day activities of marketing staff. There are three direct reports that report into this position.What we can offer you:Opportunities for career growthTotal rewards benefits packageFamily health insurance, 401(k) match, Vacation, Personal Days, and Sick timeCustomized training programsAssociate referral bonus planDiverse, equitable, and inclusive work environmentA culture that empowers you to make a differenceWhat you'll do to make a difference:Develop strategic plans and implement the objectives of the marketing needs of the company to ensure appropriate presenceProvide direction and support to Marketing department teamLead marketing component of BAL Strategic Plan, including but not limited to ROI analysis, performance metrics, resident experience, expense optimization and risk managementEvaluate and enhance online presence on Websites, community websites; manage search engine optimization, ratings and review sitesWork with BAL, marketing team, and sites to support on-line leasing, both for reservations and integrated leasingManage all digital assets (including, but not limited to, floorplans and photography)Coordinate social media efforts (such as Facebook, LinkedIn, rent mine on-line, use of Craig's List and other advertising sites)Assist VP Business Development with third party management marketing; support third party management clients in marketing of sites managed by BellLiaise with VP Purchasing on marketing clauses in third party management contractsEvaluate overall marketing plan and recommend enhancements; staff with right positions and skill setsEstablish service standards for marketing servicesAdvise executive management on marketing in support of business goals and objectivesSupport ISG with investor communications for both HNW investors and institutional investorsInteract with company managers on internal and external operations that are impacted by marketingEstablish company infrastructure to assist, support and guide individual divisions /departments/ properties in marketing effortsImplement Marketing checklist for new property management assumption and divestiture; improve processes and efficienciesHire, train, develop, and appraise staff effectively. Take corrective action as necessary on a timely basis and in accordance with company policy. Consult with Human Resources, as appropriateAdditional duties as assignedWhat you bring to our team:B.A. or B.S. requiredMinimum 5 to 10 years of experience in managing marketing department in a medium or large size company (500 or more employees)High level Real Estate experience a plusMust demonstrate Bell Core Values and work and fit well within the company cultureMust be detail-oriented and have strong project management skills and ability to multi-taskMust have strong interpersonal skills with the ability to work in a team-based setting; must display a professional demeanor at all timesMust have strong working knowledge of MS Office SuiteMust have excellent oral and written communication skillsMust be resourceful and well organizedMust present a professional imageMust be customer service focusedMust be able to maintain confidentialityHelp develop and maintain strong customer service relationshipsFlexibility in working hours and travel as required to accomplish the workMust be skilled in strategic planning and executionAbout Bell PartnersOur purpose at Bell Partners is to create communities our residents are proud to call home. We currently own or manage over 85,000 homes in North America and continue to grow. Our people are the most important part of our company. We believe in building a culture that encourages our associates to invest in and serve one another, while pushing each other to take risks, allowing us to grow together and make a difference.Join Bell to be a difference maker. Apply today!Bell Partners reserves the right to amend this job description at any time. We are an Equal Opportunity Employer, and as such, we recognize our responsibility to embrace and promote Diversity, Equity, and Inclusion (DEI) throughout all aspects and levels of our organization including talent recruiting and retention, training, workplace culture, and community engagement.