Marketing Specialist Job at Top Talent Professionals in Gainesville

A small, well-respected estate planning and probate law firm is seeking a talented Digital Marketing Specialist to join its team. This position is ON-SITE with the option of one or two days remote. The ideal candidate will have experience developing a marketing presence from scratch, including creating, implementing, and managing marketing efforts that promote the firm and its services. We would love to hear from you if you are a creative individual passionate about digital marketing and developing a new marketing department.

Duties

• Develop and manage digital marketing campaigns
• Utilize SEM, email marketing, and social media advertising to optimize campaign performance
• Manage digital and non-digital marketing campaigns and modify them for peak effectiveness
• Conduct conversion optimization to improve the efficiency of marketing strategies
• Collaborate with the leadership team to create content
• Manage firm marketing budget for maximum ROI
• Analyze key metrics and tweak strategy as needed
• Stay up-to-date with the latest trends and best practices in online marketing

Qualifications

• Must be available 9-5 Monday-Friday EST
• Proven experience in developing digital marketing campaigns
• Excellent communication, technical, and analytical skills
• Proficiency in Google Analytics and other digital marketing tools
• Familiarity with WordPress and content management systems
• Strong understanding of social media marketing strategies and ROI
• Knowledge of CRM, website, and SEO best practices (Clio Grow exp highly desirable)
• Knowledge of the legal field is a plus
• Ability to create and manage a marketing presence from scratch

Pay: $60,000.00 - $80,000.00 per year