Marketing Coordinator Job at Makios Technology in El Paso

• Monthly Newsletter: Create, design, and distribute engaging monthly newsletters based on a proven format.
• Social Media Management: Plan and schedule daily/weekly social media posts across platforms to enhance brand presence and engagement.
• Familiarity with Online Scheduling Platforms: Utilize scheduling tools to manage and automate social media postings.
• SEO Optimization: Implement and monitor SEO strategies to improve website ranking and visibility.
• Website Edits: Maintain and update website content to ensure it aligns with marketing campaigns and current trends.
• Event Planning: Organize company events, trade shows, and other marketing-related events to promote brand visibility and client engagement.
• Corporate Gifting: Manage and coordinate corporate gifting strategies for clients and partners.
• Employee Recognition: Implement recognition programs for employees, including birthdays and work anniversaries.
• Signage & Branding: Oversee the creation and deployment of internal and external signage.
• Uniforms/Clothing/Embroidery: Manage the production and distribution of branded clothing and uniforms.
• Vinyl Work: Coordinate vinyl work for branding purposes (e.g., vehicles, office space).
• Basic Design Tasks: Assist with designing marketing materials, presentations, and promotional content.
• Content Creation: Develop content for marketing campaigns, blogs, newsletters, and other promotional materials.
• Article Writing and Coordination: Write and coordinate the creation of articles related to newsworthy topics relevant to the industry.
• Market Research: Conduct market research to identify industry trends, target audiences, and competitor activities to inform marketing strategies.
• Campaign Management: Assist in planning and executing marketing campaigns, including email marketing and advertising initiatives.
• Performance Tracking: Monitor, analyze, and report on the effectiveness of marketing campaigns using analytics tools to measure ROI and make data-driven improvements.
• Brand Consistency: Ensure all marketing materials and communications are aligned with the company’s branding guidelines.
• Public Relations Support: Coordinate press releases and media outreach to boost public awareness.
• Partnerships and Sponsorships: Assist in managing relationships with external partners, vendors, and sponsors for joint marketing activities.
• Budget Management: Help manage marketing budgets, ensuring resources are allocated effectively for maximum impact.
• Customer Feedback: Collect and analyze customer feedback to inform future marketing strategies.
• Collaborative Projects: Work closely with the sales and product teams to align marketing efforts with business goals and product launches.
• CRM and Database Management: Maintain and update customer and prospect databases for targeted outreach and nurturing.
• Internal Communications: Support internal marketing efforts to keep employees informed and engaged with company updates and initiatives.

• Bachelor’s degree in marketing, communications, or a related field (or equivalent experience).
• Proven experience in a marketing role with demonstrated success in executing comprehensive marketing plans.
• Strong skills in digital marketing, social media management, and SEO.
• Proficiency in basic graphic design software (e.g., Adobe Creative Suite, Canva).
• Experience with website content management systems (e.g., WordPress, etc.).
• Exceptional written and verbal communication skills.
• Highly organized with the ability to manage multiple projects simultaneously.
• Creative problem-solver with a keen eye for detail.

• Event planning experience.
• Knowledge of corporate gifting programs and employee engagement strategies.
• Familiarity with vinyl printing and embroidery processes.

• A collaborative and supportive work environment.
• Opportunities for professional development and growth.
• Competitive salary and benefits package.

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