Marketing Director Job at Visiting Angels Columbus West in Columbus

Marketing Director Columbus, OH

Why Join Us?

• Locally Owned and Operated: We are looking for someone with a family oriented mindset, helping us push forward a culture based in compassion, family, reliability, integrity. 
• Collaborative Culture: We strive to work collaboratively as a team to create a positive and energetic work environment. We understand the need for work/life balance and offer a flexible schedule to meet the needs of your family and our organization. 
• Visible Impact: Showcase your marketing skills and assisting in expanding our reach to help seniors across the Central Ohio.
• Mission-Driven Work: Enjoy the satisfaction and fulfillment that comes with positively influencing our clients, caregivers, and the broader health care community.
• Growth Opportunities: Assist in development of marketing strategies that will allow the organization to grow.
• Innovative Projects: Assist in launching a new business segment in 2025—a residential assisted living home. Be at the forefront of this exciting expansion and help shape its success. 

We Offer:

• Healthy work/life balance and flexible schedule 
• Supportive, fun, and collaborative work culture
• Excellent pay with bonuses
• Medical/Dental/Vision Insurance
• 401(k)
• PTO Plan
• Holidays
• Experienced, tenured team

Want to make a difference every day? Are you a natural leader with a passion for home care? Do you thrive in a dynamic environment?

Join Visiting Angels Columbus West, an award-winning Home Care Company, as a Marketing Director! We are searching for a dedicated professional to support our team in overseeing marketing and outreach while helping us grow as an organization. This is a challenging but rewarding opportunity for someone who wants to make a significant impact in the lives of seniors in Central Ohio.

Key Responsibilities:

• Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies
• Research competitors to stay current with similar products or services on the market
• Analyze sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effective
• Develop successful strategies and campaigns that attract new customers and keep current clients
• Create and maintain a successful brand and image that attracts customers to the product or service
• Develop marketing strategies for new products or services that comply with current company standards
• Develop community relationships throughout Central Ohio 

To Be Considered:

• A two or four-year degree in Business, Marketing or a related field is preferred
• Experience in positions with marketing or outreach preferably in private duty home care
• Strong customer services skills and outgoing
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, and Outlook) applications, scheduling systems, and other industry-related software.
• Excellent conceptual thinking skills with the capacity to analyze complex issues that are sensitive in nature.
• Effective conflict resolution and solution implementation skills.
• Strong communication skills, both oral and written.
• Flexibility, resilience, and the ability to maintain a sense of humor in all situations.
• The ability to plan, organize, prioritize, delegate, and accurately complete work activities within deadlines while managing interruptions.
• The ability to work independently and proactively with minimal direction and/or supervision.
• A strong commitment to client service excellence.

If you are passionate about working with a team dedicated to providing exceptional home care services and are excited about the opportunity to grow with us, we encourage you to apply for the Marketing Director position at Visiting Angels Columbus West.