Marketing Specialist Job at The Nature Conservancy in Dublin

OFFICE LOCATION Ohio, USA Candidates must be located in the state of Ohio. #LI-REMOTE WHO WE ARE The mission of The Nature Conservancy (TNC) is to conserve the lands and waters upon which all life depends. As a science-based organization, we develop innovative, on-the-ground solutions to the world's toughest environmental challenges so that people and nature can thrive. Our work is guided by our values, which include a commitment to diversity {rel="nofollow"} and respect for people, communities, and cultures. From a rewarding mission to career development and flexible schedules, there are many reasons to love life #insideTNC. Want to know more? Check out our TNC Talent playlist on YouTube {rel="nofollow"} to hear stories from staff or visit Glassdoor {rel="nofollow"}. One of TNC's primary goals is to cultivate an inclusive work environment so that employees around the globe have a sense of belonging and feel that their unique contributions are valued. We know we'll only achieve our mission by hiring and engaging a diverse staff that reflects the communities in which we work. Recognizing that people bring talent and skills that have been developed outside the scope of a job, we take a holistic approach to recruitment that considers life experience in addition to the professional requirements listed in our postings. Please apply - we'd love to hear from you. To quote a popular saying at TNC, "you'll join for the mission, and you'll stay for the people." WHAT WE CAN ACHIEVE TOGETHER The Marketing Specialist manages and implements tactics in approved marketing plan. The Marketing Specialist is an integral part of the team responsible for supporting overall marketing objectives for the Midwest division and focused on their assigned state, and which interfaces with the division and global priorities of The Nature Conservancy. The Marketing Specialist collaborates with the Director to manage and implement marketing projects/initiatives and manages resources proactively. They work within the framework of positioning, platform and voice of the organization's marketing objectives to meet stakeholders' needs. This position plans, develops and manages content for print and digital channels including-but not limited to-social media, email, website, Google, and newsletters. They work closely with various constituents such as department staff, field offices, program consultants and vendors to manage all phases of projects. They may work within budgets to minimize expenses, maximize revenue, and meet quality control standards. They may use software systems to track and analyze program results, report findings, and work with senior marketing managers to implement strategic recommendations. As the Marketing Specialist, you will: Reaches targeted audiences with key messages. Manages day-to-day content planning and production for their assigned state's content distribution channels including but not limited to the website, Facebook, and Instagram and co-lead the management of and content production for the Midwest Division channels. Organizes, manages and coordinates diverse projects and activities with many variables. Manages and measures content and campaigns on multiple social media platforms. Updates website, creates email newsletters, digital invitations, and online outreach campaigns. Supports integrated digital advocacy campaigns. Manages online communities on platforms, Uses software systems to track, analyze and report web metrics and social media trends. Opportunity to act independently on assigned tasks and projects