Marketing Director Job at NVISION BIOMEDICAL TECHNOLOGIES, INC. in San Antonio

Position Description: Position Overview:

Nvision Biomedical seeks an experienced Marketing Director with a robust background in medical sales and device marketing, especially within the foot, ankle, and spine sectors. This role will drive strategic marketing initiatives to expand Nvisions footprint in hospitals, surgical centers, and physician practices, with an emphasis on orthopedic and spine device solutions. The ideal candidate has proven expertise in developing and executing strategies that resonate with healthcare providers, surgeons, and hospital administrators, promoting brand awareness and supporting sales growth.
Key Responsibilities:
\tDevelop and implement comprehensive marketing strategies focused on foot, ankle, and spine device markets, targeting hospitals, orthopedic and spine surgeons, podiatrists, and medical practitioners.
\tAnalyze market trends, competitor activities, and customer insights to refine positioning and messaging across both orthopedic and spine product lines.
\tCollaborate with sales and product development teams to align marketing efforts with overall organizational goals.
\tLead go-to-market strategies for new product launches, ensuring that marketing plans effectively communicate the clinical benefits and unique selling points of Nvisions foot, ankle, and spine medical devices.
\tCreate targeted marketing materials and content (digital, print, presentations) that cater to the needs of hospital purchasing teams, doctors, and surgeons specializing in both orthopedic and spinal procedures.
\tDevelop training materials for sales teams to enhance their understanding of product benefits and clinical applications within the spine and orthopedic fields.
\tEstablish and maintain strong relationships with key opinion leaders (KOLs) in the orthopedic, podiatric, and spinal specialties.
\tBuild partnerships with hospitals, medical facilities, and physician practices to foster brand trust and preference.
\tEngage with doctors and surgeons to gather feedback on product performance across both foot and ankle as well as spine devices, refining messaging to address specific clinical needs and outcomes.
\tLead digital marketing efforts, including website content, SEO, social media, and email campaigns, to enhance brand visibility within both orthopedic and spine medical communities.
\tUse data analytics to evaluate the effectiveness of campaigns, iterating tactics to maximize reach and engagement.
\tOversee Nvisions participation in medical conferences, trade shows, and industry events, ensuring the company is well-represented as an innovator in both orthopedic and spine medical devices.
\tConduct market research and customer analysis to identify trends and opportunities in the foot, ankle, and spine medical device landscapes.
\tCollaborate with R&D to align marketing strategies with product development efforts, ensuring market needs are met by Nvisions product pipeline in both orthopedic and spine categories.
Qualifications:
\tBachelors degree in Marketing, Business, or a related field (MBA preferred).
\tMinimum of 3-5 years of experience in medical device marketing, with a focus on hospitals and clinical environments.
\tDeep understanding of the orthopedic, foot and ankle, and spine medical device markets, including sales cycles, regulatory considerations, and healthcare provider dynamics.
\tProven track record in leading marketing strategies within a medical sales or device company, demonstrating measurable growth and engagement.
\tExcellent communication skills, with an ability to distill complex medical information into impactful messaging.
\tExperience in digital marketing, CRM tools, and data analysis to optimize campaigns.
\tStrong project management skills and the ability to work cross-functionally in a fast-paced, regulated environment.
Preferred Skills:
\tKnowledge of spine, orthopedic, and foot and ankle surgical procedures and devices.
\tEstablished relationships with hospitals, surgery centers, and key orthopedic, podiatric, or spine surgeons.
\tBackground in product marketing with an emphasis on clinical applications and sales enablement.