Marketing Assistant Job at DACUT in Bloomfield Hills

WHERE PASSION MEETS PROFESSIONWe're looking for a motivated, team-driven Marketing Assistant to join our dynamic cannabis retail team! If you thrive in a fast-paced environment and have a knack for promotions with a solid understanding of the cannabis industry, this is the perfect opportunity for you. We need someone who's all about keeping things fresh, data-driven, and on point-someone who is ready to dive in and optimize campaigns across the board.Experience:Previous experience in a marketing role is highly valued, especially within the cannabis industry.Familiarity with digital marketing tools, including social media management, content creation, and email campaigns, is essential.Proficiency with platforms such as Weedmaps, Dutchie eCommerce, Dutchie Backoffice, Alpine Texting Platform, Canva, Mailchimp, and CRM software will give you a strong advantage.Knowledge of the cannabis industry and its marketing regulations (including advertising restrictions and compliance) will set you apart.Knowledge:A strong understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn) and how to create engaging content that resonates with cannabis consumers.Familiarity with marketing automation tools, such as Mailchimp and social media scheduling tools, is important for streamlining campaigns and outreach.Knowledge of cannabis-specific regulations for advertising, including state and federal guidelines for cannabis marketing, is essential for ensuring compliance in all marketing initiatives.An understanding of SEO principles and digital analytics tools is a plus for tracking campaign performance and optimizing content.Personality:Exceptional communication skills, both written and verbal, are essential for crafting compelling content and engaging with our audience across multiple channels.Creativity and a passion for content creation will help you develop unique, captivating campaigns that elevate our brand in the cannabis space.Highly organized and detail-oriented, you can efficiently manage multiple projects, ensuring deadlines are met and campaigns run smoothly.A positive, solutions-focused attitude will help you thrive in a collaborative, fast-paced environment while supporting the broader marketing team.What You'll Do:Campaign Support: Assist in developing and executing marketing campaigns across digital, print, and social media channels, with a focus on promoting our cannabis retail products.Promo Management: Crafting engaging promo text for email blasts and special promotions to drive customer engagement and sales.Social Media Optimization: Monitor social media platforms, schedule posts, engage with followers, and analyze performance metrics. Tweaking and perfecting Weedmaps banners and carousels to maintain an appealing online presence and ensure optimal performance.Market Research: Conduct research on cannabis trends, customer preferences, and competitor strategies to inform marketing decisions.Platform-Specific Responsibilities:Weedmaps Management:Update bios, featured products, and menu images to ensure an accurate and visually appealing platform presence.Create, upload, and manage deal banners to align with marketing campaigns.Monitor menu displays and resolve any discrepancies or errors.Dutchie eCommerce:Ensure menu item accuracy by updating product scoring, bios, carousels, and image banners.Audit and optimize product displays to maintain consistency, ensuring accurate and seamless data flow across platforms.Dutchie Backoffice:Upload menu photos to the catalog.Update and correct product details such as THC percentages, categories, or naming conventions.Alpine Texting Platform Management:Layout visually engaging text blasts, linking deal images directly to corresponding menu products.Monitor the Alpine issues spreadsheet to identify and resolve customer loyalty concerns promptly.Design and implement new customer surveys to gather feedback and insights.Create and schedule app notifications for promotions and events, ensuring timely and effective communication.Canva Content Creation and Management:Manipulate and optimize visual assets for daily text blasts and deal banners, ensuring high-quality and engaging content following templates provided.Update product menus regularly to reflect current inventory and promotions.Collaborate with the marketing team to ensure content aligns with brand and campaign objectives.Quality Assurance and Optimization:Conduct routine audits of online menus for accuracy, consistency, and alignment with promotional strategies.Identify and resolve discrepancies in product descriptions, THC percentages, and categorization.Test and verify menu updates to ensure seamless and accurate displays.Collaboration and Feedback Integration:Work closely with the marketing team to implement updates and campaigns.Take assertive direction and incorporate constructive criticism to enhance workflows and deliverables.Coordinate with other departments to ensure alignment on platform updates and customer-facing content.Skills:MUST know Dutchie Backoffice platform.MUST know Dutchie eCommerce platform.MUST know Weedmaps platform.MUST know Canva platform.Willing to train on Alpine Texting Platform - Certification will be provided.What We Offer:Competitive Pay and a comprehensive benefits package, including dental, vision, and health insurance.Opportunities for Growth and development within the cannabis industry.A vibrant, supportive team that shares your passion for cannabis and innovative marketing strategies.Find more vacancies at www.dacut.com/careers