VP, Marketing Job at Ridge Line Services in New York

Are you an ambitious marketing leader with a proven record of scaling B2B software brands? Do you thrive on building brands while aligning strategies for growth? Are you eager to lead a high-performing team and collaborate across departments to execute key initiatives? Does the challenge of shaping a unified go-to-market vision for a rapidly growing fintech company excite you? If so, we invite you to be part of Ridgeline's journey to revolutionize investment management.As VP of Marketing, you'll lead a talented team, driving innovation to transform how the investment management industry leverages technology. You'll mentor the team, influence strategic decisions, and shape Ridgeline's culture as we scale. We seek someone who excels in a dynamic environment and can balance long-term strategy with day-to-day hands-on execution. Your ability to lead through change and deliver results will be critical to our success.Leveraging AI technologies like ChatGPT, you'll define marketing strategies that personalize engagement, harness analytics, and drive scalable, data-driven decisions and growth. By utilizing AI, you'll unlock insights into customer needs, streamline campaigns, and position Ridgeline as a fintech leader. You'll shape our marketing culture and influence the path of a high-growth startup, setting new standards for customer engagement and brand impact. Our mission is to set new standards for customer engagement and brand impact, elevating the entire investment management industry.This role reports to the SVP, Sales and Marketing, and requires close collaboration with sales, product strategy, product, and other departments to ensure a seamless customer experience and alignment with growth objectives.What will you do?Develop and lead a comprehensive marketing strategy aligned with Ridgeline's business objectives that drives brand awareness and strengthens Ridgeline's position in the marketProvide leadership and mentorship to the marketing team, fostering a culture of collaboration and ownership while guiding them through strategic and tactical projectsDrive top-of-funnel lead generation through innovative campaigns, targeted digital marketing, compelling content creation, and strategic partnerships that expand Ridgeline's market reach and attract high-quality prospects.Collaborate with cross-functional teams, including product, engineering, and strategy, to ensure cohesive go-to-market campaigns that resonate with our target audienceEngage hands-on with key marketing initiatives, from campaign planning to execution, ensuring high-impact results across digital, content, events, and social channelsLeverage data and insights to optimize marketing performance, tracking key metrics and making data-driven decisions to refine strategiesEnsure brand consistency, maintaining strong messaging across all platforms while adapting to emerging trends and market demandsManage relationships with external vendors, agencies, and industry influencers to extend Ridgeline's reach and brand impactDesired Skills and Experience15+ years of experience in B2B Enterprise Software marketing, with a focus on leadership and strategy developmentProven track record of driving brand growth and lead generation through strategic marketing initiativesStrong leadership skills, with experience managing and mentoring marketing teamsExperience collaborating cross-functionally with product, engineering, and other departments to drive cohesive marketing effortsFamiliarity with CRM systems, marketing automation platforms, and digital marketing trendsCuriosity and appetite to always explore cutting-edge technologies while cultivating expertise in Ridgeline's domain of investment management.An aptitude for problem-solvingAbility to communicate and collaborate effectivelySerious interest in having fun at workBonusExperience scaling a business through high-growthFamiliarity with investment management and the language of financeExperience planning and executing large corporate eventsFamiliarity with Ridgeline's marketing tech stack, including Salesforce, HubSpot, and Google AnalyticsAbout RidgelineRidgeline is the industry cloud platform for investment management. It was founded by visionary tech entrepreneur Dave Duffield (co-founder of both PeopleSoft and Workday) to apply his successful formula of solving operational business challenges with bold innovation and human connectivity to the unique needs of the investment management industry. Ridgeline started with a clean sheet of paper and a deep bench of experts bound by a set of core values and motivated to revolutionize an industry underserved by its current tech offerings. We are building a new, modern platform in the public cloud, purpose-built for the investment management industry and we are prioritizing security, agility, and usability to empower business like never before.With a growing campus in Reno and offices in New York, Lake Tahoe, and the Bay Area, Ridgeline is proud to have built a fast-growing, people-first company that has been recognized by Fast Company as a "Best Workplace for Innovators," by The Software Report as a "Top 100 Software Company," and by Forbes as one of "America's Best Startup Employers."Ridgeline is proud to be a community-minded, discrimination-free equal opportunity workplace.Ridgeline processes the information you submit in connection with your application in accordance with the Ridgeline Applicant Privacy Statement. Please review the Ridgeline Applicant Privacy Statement in full to understand our privacy practices and contact us with any questions.Compensation and Benefits The typical starting salary range for new hires in this role is $235,000 - $275,000.Final compensation amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amount listed above. As an employee at Ridgeline, you'll have many opportunities for advancement in your career and can make a true impact on the product. In addition to the base salary, 100% of Ridgeline employees can participate in our Company Stock Plan subject to the applicable Stock Option Agreement. We also offer rich benefits that reflect the kind of organization we want to be: one in which our employees feel valued and are inspired to bring their best selves to work. These include unlimited vacation, educational and wellness reimbursements, and $0 cost employee insurance plans. Please check out our Careers page for a more comprehensive overview of our perks and benefits.#LI-Hybrid