Goodwill Industries of Northwest NC is hiring: Director, Marketing in Winston-Sa
Goodwill Industries of Northwest NC, Winston-Salem, NC, United States, 27104
Use your skills to transform your local community. Goodwill Industries of Northwest North Carolina offers numerous career opportunities with competitive pay, excellent benefits, and the reward of knowing your hard work is helping others.
WHY WORK FOR GOODWILL?
Goodwill Industries of Northwest North Carolina, Inc. (Goodwill) is a 501(c)(3) nonprofit organization headquartered in Winston-Salem, NC. We employ more than 1,100 team members who are dedicated to our mission of providing employment and training services that help people find jobs and reach financial stability. With 51 retail stores, 20 career centers, and dozens of attended donation centers across a 31-county territory, Goodwill is a complex enterprise offering a wide range of career opportunities.
At Goodwill, the work we do makes a difference in the lives of the individuals we serve and, in turn, in the community in which we live. Our business operations provide stability to our organization that is not always enjoyed by nonprofit organizations solely funded by outside sources. Our employees enjoy excellent benefits and a unique work environment that is professional, fast paced, and fulfilling.
Our organization's values shape our culture and guide our interactions with program participants, customers, and each other. Our shared commitment to Living the Mission; Promoting Teamwork; Driving Improvement; Taking Responsibility for Actions and Behaviors; and Respecting and Appreciating Others is what makes us successful and inspires all that we do.
Want to learn more about Goodwill? Click on the links at the top of this page or go to: www.goodwillnwnc.org.
Job Summary
The Director of Marketing is responsible for developing and executing marketing strategies that elevate awareness of Goodwill's brand, mission, programs, recruiting, and retail promotions.
Essential Responsibilities
- Develops and executes organizational marketing, public and media relations strategies, by providing marketing leadership and support for all business partners and program leaders, utilizing marketing tools and methodologies that help achieve business objectives and support the organization's strategic plan.
- Supervises the Digital Communications and Creative/Design teams, and Event Planner, including hiring, completing disciplinary actions, onboarding, training, coaching and development and performance reviews.
- Develops and manages the marketing budget, analyzing marketing spend and other financials to forecast annual spend and determine ROI.
- Implements processes and partnerships to increase media reach and frequency while optimizing spend.
- Oversees analytical tools to track and monitor all efforts across all marketing channels.
- Oversees the development and execution of all print and electronic collateral that reflects the organization's brand standards and supports the overall mission.
- Oversees the design, development and execution of video content, media placement and marketing campaigns that are targeted and promote engagement through the use of social media, email campaigns and text campaigns, the website, and media relations efforts.
- Develops and executes the content strategy in alignment with the overall brand strategy and increases brand following for social media channels.
- Manages the work of external consultants and vendors (advertising, PR, graphic design, video, photography, digital, etc.).
- Develops collaborative partnerships with media and third-party partners and plans, evaluates and executes paid advertising, including digital, social, radio, TV, print, outdoor and other non-traditional media.
- Plans and manages organizational marketing calendars and comprehensive, fully integrated, multi-channel marketing programs encompassing paid/owned/earned media, through digital, print, web, blogs, TV/radio, social, outdoor, editorial and non-traditional media.
Bachelor's Degree in Marketing, Communications or related field, required. Master's degree heavily preferred.
Qualifications
- 7-10 years of marketing and/or communications experience required, with at least 3 year's supervisory experience in a similar capacity.
- Must have extensive experience with developing and executing marketing plans and calendars.
- Must have experience managing and forecasting marketing budgets.
- Must have extensive experience in media and public relations
- Advanced leadership skills and business acumen.
- Mastery of all communication skills, both written and verbal.
- Advanced Project Management skills.
- Ability to make decisions in fast-paced environment.
- Ability to develop and grow internal partnerships and interact cross-functionally with all levels within the organization.
- Advanced conflict management skills.
- Advanced Microsoft Office Suite skills.
- Must possess a valid driver's license and personal vehicle.
- Must be able to travel up to 25%.
Goodwill believes strongly in supporting our team members and offers excellent benefits, professional development, and opportunities for internal career growth. We are continuously looking for opportunities to expand our benefits program to accommodate the needs of our team members. While this list is not all-inclusive, some of the many benefits we offer to all employees are:
- Paid Time Off (PTO)
- Money Purchase Pension Plan
- 403(b) Retirement Savings Plan
- Employee Assistance Program
- Free Telehealth
- Employee Referral Program
- Quarterly Incentive Programs (for all retail positions)
- Corporate Discount Programs
- Medical Insurance
- Prescription Coverage
- Dental and Vision Coverage
- Flex Spending Accounts (Medical and Dependent Care)
- Short & Long-Term Disability
- Life Insurance
- Tuition Reimbursement
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