Marketing Manager Job at Marucci Sports in Baton Rouge

Marucci Sports is seeking a Marketing Manager to join us in Baton Rouge, Louisiana. Your day-to-day responsibilities will include developing and executing innovative marketing strategies that resonate with our athlete-first philosophy. You will lead market research initiatives to identify trends and insights, ensuring our brand remains ahead in the competitive landscape. Collaborating closely with cross-functional teams, you'll oversee promotional campaigns and coordinate product launches that inspire excellence. Your role will also involve analyzing campaign performance metrics to refine future strategies, while maintaining a strong focus on customer engagement.

Job Duties:

• Support GTM strategies and timelines for all channels (Direct, Retail, Team Sales, Hitter's House)
• Product Marketing
  • Support product positioning.
  • Creating consumer-facing copy from raw product information.
  • Ensure consistency across communications.
  • Communicate at the Brand, Category and Product level.
• Brand Campaigns
  • Building out the extensions and opportunities for campaigns.
  • Research and propose new creative ways to activate.
• Photo/video shoot scheduling, planning, pre-production and on-site support
• Contribute to content calendar planning and support on-time execution of plans
• Facilitation of reviews and final delivery of assets with outside vendor partners
• Support retail - product positioning, assets delivery, Ecomm audits, opportunity follow-through
• Manage special projects start to finish as opportunities arise.
• Explore new channels, partners and collaborations.
• Event or activation support (ex: sales meetings, tradeshows, Marucci World Series)
• Collaborate with social media and content creators.
• Support cross-company Marketing initiatives

Requirements/Skills:

• The ideal candidate would also have experience in the following areas.
  • Campaign creation
  • Video/Photoshoots
  • Brand management
• Exceptional written and verbal communication.
• Experience managing multiple projects simultaneously.
• Strong organizational skills.
• Ability to multitask and thrive under tight deadlines and changing needs.
• Accountability and sense of ownership.
• Understanding of various sports is a plus, but not required.

Education and Experience:

• Bachelor's degree in marketing or relevant field.
• 3+ years of progressive experience in Product and Brand Marketing working with creative teams.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

Note:

Marucci Sports provides equal employment opportunities for all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, gender identity, sexual orientation, marital status, religion, age, physical disability, mental disability, results of genetic testing, or service in the military, or any other characteristic protected by the laws or regulations of any jurisdiction in which we operate. We base all employment decisions -including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, layoffs, terminations and social/recreational programs - on merit and the principles of equal employment opportunity.

Marucci offers an excellent compensation package and wide-ranging opportunities for professional development. Medical, Dental, Vision, Flexible Spending and Dependent Care Savings Accounts, Disability and Life Insurance benefit programs are available, as is a 401k plan with employer matching. Eligibility for all benefit programs is defined by the applicable plan document or employee handbook.