Merge LLC is hiring: Media Analyst in Boston

Merge Storytelling and TechnologyWe bring together the minds and passions of creative pioneers, tech innovators, and data explorers to help ambitious clients solve business challenges and rise to the top. MERGE has enduring client partnerships with American Express, T-Mobile, LG, Subway, Kate Spade NY, Coach, The North Face, Meta, Adobe, BlueCross BlueShield, Abbott, Astellas, Supernus, CSL, GE Healthcare, Broward Health, Indiana University Health, Nationwide, and Morgan Stanley. With offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York City and Los Angeles. MERGE uses a talent-to-task process that enables clients to think higher and feel deeper about their customers. Promote Health, Wellness & HappinessWe are committed to promoting health, wellness and happiness in the world by partnering with purpose-driven clients in purpose-driven industries in healthcare, life science, and consumer products. Our deep vertical expertise and category insights stem from decade-long partnerships with our top clients.Emerge to the Top of Your CareerAt MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers.As our Media Analyst, you will...Support performance reporting and analysis for various client engagements, including traditional, digital, and social media programs. The goal is to maximize our clients' return on marketing investment through ongoing program measurement, disciplined in-market testing, and results-based performance management. Be Accountable and ResponsibleCollaboration with cross-functional teams to define measurable program goals and objectives, including programmatic KPIs driven by DSP platformsDevelopment of measurement plans outlining project objectives, measurement framework, data sources, and reporting frequencyCollaboration with technical teams to implement and test tracking prior to project delivery, including tracking tag generation from website analytics systems (e.g., Google/Adobe Analytics), ad serving systems (e.g., DCM), and DSP platforms (e.g., The Trade Desk, MediaMath)Ongoing tracking, maintenance, and issue resolution with regard to measurement framework while programs are in the market (e.g., monitoring ad delivery, confirming tracking tags are working)Aggregation of data from various sources (including but not limited to DSP platforms, site analytics, third-party ad servers, social listening platforms, call center data, CRM, etc.) into integrated report templates or dashboardsData review and analysis, as well as presentation of findings to internal teams and/or clientsSupporting the overall Analytics vision for the agency, including ongoing refinement, implementation, and maintenance of processes, tools, and templatesThese are the qualifications we're looking for1+ years of professional experience with marketing campaign and/or website analyticsBachelor's degree required, preferably in Business, Mathematics, Statistics or Economics; advertising, direct marketing, CRM or digital background desirableExperience with website analytics packages (Google, Adobe), online ad serving systems (DCM), and dashboarding tools (e.g., Datorama, Tableau)Proficiency with Microsoft Excel and PowerPointStrong qualitative and quantitative skillsDetail-oriented and well-organizedStrong communication skills (written & verbal)Ability to work independently as well as part of a team#LI-NT1#LI-HYBRIDAt MERGE, we're committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.MERGE believes in transparency and equity. In accordance with state regulations, we're proud to include salary ranges in our job postings to ensure fair compensation practices.The salary range for this role is $70,000 - $73,000, based on individual's skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time. Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.And here's how we live our values at MERGEAbility. Mastering our craftAgility. Delivering with a growth mindsetHumility. Collaborating for shared successMERGE is proud to be an Equal Opportunity EmployerMERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!