Media Supervisor Job at Effective Marketing Communication Inc in Chicago

Media Supervisor

The role of the Media Supervisor is to take Effective to the next level of data-driven and statistically modeled media planning, buying and measurement. 

Effective’s vision is to make marketing investments with enough precision and control they can be treated as investments rather than expenses. We achieve this high level of confidence and accountability when we analyze business challenges, uncover consumer, brand and channel insights and build an innovative paid media plan rooted in insights. The Media Supervisor plays key roles in all aspects of Effective’s media agency offering:

Responsibilities

Media research - Independently develop audience segmentation, target definition, audience, brand, business and marketing channel insights, competitive analysis

Media planning - Independently innovative and creative paid media plans. Develop audience barriers and drivers to brand engagement, consumer decision journey, connection idea, channel scorecard development, media mix and partner recommendation. Develop ROI forecasts and conversion models. Design and implement A/B tests.

Media buying - Independently activate B2B, B2C and non-profit paid media programs. Build, manage and optimize campaigns in ad platforms.

Creative development - Assist client with creative best practice recommendations. Write post and paid search ad copy. 

Ad operations - Traffic creative and load creative to ad platforms. Establish and confirm conversion tracking. 

Media performance reporting - Assist Media Analyst with inputs to build reports. QA reports, write key findings on drivers of campaign success and recommend key actions.

Talent management - Manage and mentor 2+ Media Specialists and 1+ Media Analysts. Lead team work sessions and identify opportunities for collaboration.

Account management - Lead client meetings and presentations. Develop and foster client relationships. Work towards 100% account retention within a defined portfolio of accounts. Keep senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business. Solve client problems and use conflict management skills. 

Project management - Efficiently manage projects using Asana. Implement workflow templates to streamline new client onboarding and ad operations. Share ideas on process improvement, quality assurance and best practices.

Business development - Support business development efforts.

Outcomes

Best in class marketing program development with minimal support
Flawless execution, monitoring and optimization of media buys
Insightful performance analysis, optimization and reporting
Precise project management yielding complete and accurate work on time
Engaged Media Specialists and Media Analysts on track for promotion
Increased trust and strong working relationship with client
Proactive sharing of industry trends and presentation of new opportunities for testing
Minimum Qualifications

Bachelor’s degree, concentration in business, marketing or advertising preferred
4+ years of digital marketing, search engine, display and / or social marketing preferred
4+ years using data and information to drive specific targeting and marketing recommendations
Knowledge of statistical methods and testing methodology preferred
Deep knowledge of media platforms (Facebook/Instagram, Google, LinkedIn, StackAdapt, Pinterest, Snapchat, Tik Tok, X)
Experience with analytics solutions (Funnel.io, Google Analytics, Google Data Studio)
Demonstrated understanding of online and offline marketing principles
High competency level in MS Office with specific strengths in Excel and PowerPoint
Competency with Keynote is also preferred
Able to work independently and balance multiple tasks
Location

Flexible, Chicago area and hybrid office preferred.

Compensation

$95k-130k salary 
401K
Medical, dental, vision insurance
Performance bonus
Unlimited paid time off
Commission for new business - Up to 15% of year 1 fee revenue