Digital Media Specialist Job at Addison Group in Falls Church

My non-profit client is currently hiring for a Digital Media Specialist. The expectation is for this candidate to work a hybrid schedule and be well versed in Microsoft Office Suite, SEO, Google Analytics, Paid Ads (Google Ads, Facebook/Meta Ads, or Microsoft Ads), and has 3-5 years of hands-on experience.

Key Responsibilities:

• Collaborate closely with the marketing team to align paid media strategies with broader marketing goals and business objectives.
• Design, implement, and optimize paid media campaigns across multiple channels, including paid search, display, video, and paid social.
• Develop and maintain regular performance reports and dashboards to present campaign results to the marketing team and key stakeholders.
• Conduct in-depth keyword research, audience segmentation, and competitive analysis to guide campaign strategies.
• Optimize ad copy, bidding strategies, and campaign elements to improve conversion rates and overall campaign performance.
• Continuously monitor and analyze campaign performance, offering actionable insights to enhance results.
• Track advertising costs and ROI, identifying opportunities to optimize spend and refine strategies.
• Evaluate creative performance and provide recommendations to improve future ad assets and creatives.
• Work with creative teams to develop new content tailored to various digital advertising channels.
• Stay current on industry trends, emerging technologies, and best practices to keep the organization at the forefront of digital media.

Knowledge, Skills, and Abilities:

• 3-5 years of hands-on experience in managing successful paid media campaigns.
• Expert-level understanding of Google Ads, Microsoft Ads, Meta Ads, and other relevant advertising platforms.
• Strong analytical skills, with experience in reporting and data-driven decision-making.
• Deep understanding of digital marketing metrics, including conversion tracking, attribution models, and ROI analysis.
• Proven project management abilities, with a capacity to prioritize tasks across multiple projects and deadlines.
• Excellent written and verbal communication skills, with the ability to convey complex information.
• Creative and analytical mindset, able to develop, execute, and refine strategic plans.
• Self-motivated and results-driven, with a collaborative, team-oriented approach.
• High level of integrity and professionalism in all aspects of work.
• Ability to receive and act on constructive feedback, with a growth-oriented attitude.

Required Experience and Education:

• Bachelor's degree in business, marketing, advertising, communications, or a related field; or equivalent practical experience.
• 3-5 years of professional experience in managing paid digital media campaigns.
• Proficiency in key platforms including Google Analytics, Google Ads, Facebook Ads, Microsoft Ads, and other paid media tools.
• Experience leveraging analytics platforms (e.g., GA4) to derive insights and drive strategic decisions.
• Solid proficiency with Microsoft Office tools—Word, Excel, Outlook, and PowerPoint.

Preferred Qualifications:

• Certifications in major ad platforms (e.g., Google Ads, Facebook Blueprint).
• Advanced experience with Google Analytics (GA4) for data-driven insights.
• Experience working with CRM systems such as Microsoft Dynamics 365.
• Familiarity with audience data management, SQL, and other database tools.
• Understanding of SEO best practices and how they integrate with paid media campaigns.
• Experience using project management tools like Asana, Jira, or Monday.com.