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Tommy Car Wash Systems

Tommy Car Wash Systems is hiring: Paid Media Specialist in Holland

Tommy Car Wash Systems, Holland, MI, United States, 49424


Are you ready to work for a locally owned company with a long-standing history of stability and growth? As an Paid Media Streaming Specialist, you will join a supportive team of creative and impactful marketing professionals dedicated to drive success for our 200+ franchise wash locations and innovative car wash equipment company.

What can Tommy's offer you?
  • Base pay and eligibility for annual profit-sharing bonus
  • Full insurance package including Health, Dental, Vision, Life, Disability, Employee Assistance
  • 401k match and complimentary financial planning services
  • Paid time off and paid holidays
  • Opportunity for continued education and tuition assistance
  • Valuable learning and development program
  • Significant ability to grow internally for motivated and strong performing team members
  • Fun, energetic, family-oriented work culture with an emphasis on team member morale
  • Growing nationwide brand / presence

Position Responsibilities:
  • Plan, develop, and implement paid media campaigns for Tommy's Express Car Wash's Brand Fund and In House Agency while supporting the national brand and strategy.
  • Coordinate with Paid Media Manager to develop and execute campaigns including but not limited to Meta, Programmatic Display, and Google Ads.
  • Collaborate effectively with the other members of the Paid Media team, Creative team, and Retail team to meet the goals defined by the company.
  • Work toward proving revenue growth from paid media efforts
  • Consult with Regional Marketing Consultants to provide expert advice on Paid Media strategies to our Franchise Partners
  • Identify, monitor, and report on individual, team, department and company KPIs
  • Initiate and execute tests to push the bounds of our ad strategies
  • Identify problems and inefficiencies in both campaigns and processes and provide consultation on behalf of management to implement effective solutions promptly
  • Stay current on the latest paid media trends and best practices
  • Other duties as assigned; duties and responsibilities may change at any time with or without notice.

Position Qualifications & Candidate Attributes:
  • Bachelor's degree in marketing or equivalent experience
  • 2+ years of paid media experience
  • Familiarity with Digital Marketing Metrics and KPIs
  • Ability to analyze data and provide data-driven/evidence-based results
  • The desire for continued education in the ever-changing digital landscape
  • Google Analytics Certification
  • Technical savvy and proficient in Microsoft Office, including Excel
  • Excellent written and oral communication skills
  • Process-oriented and strong collaborator with ability to communicate and manage well at all levels of the organization and across various departments
  • Strong organizational and time management skills; ability to multitask and prioritize workload
  • Highly adaptable with strong problem-solving and critical thinking skills; ability to exercise good judgment and make sound data-backed decisions
  • High level of integrity and dependability with a strong sense of urgency and results-orientation
  • Views customer care as high priority; exhibits a positive can-do attitude
  • Displays a strong initiative and drive to identify gaps and fill them

Work Environment and Physical Demands

This job operates in a professional office environment. Office hours are Monday through Friday from 8:00am - 5:00pm. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and operates primarily indoors with limited to no travel expectation.

To successfully perform the essential functions of this job, team member must be able to:
  • Work and commute in all weather conditions
  • Able to effectively communicate, listen, detect, converse with, discern, convey, express oneself and exchange information
  • Able to walk, bend, twist, turn, stoop, climb steps, reach with hands, use hands to fingers
  • Work in a fast-paced environment where they will often be multitasking
  • Move about inside the office to access standard office equipment
  • Constantly operate a computer and other office productivity machinery such as keyboard, copy machine and printer
  • Remain in a stationary position 50%+ of the time, alternating between sitting and standing
  • Ability to move and lift up to 30 pounds
  • Drive between company locations and/or vendors or suppliers as needed while on job

Overview of Tommy's Family of Companies:

Tommy's Express is a national franchise for outstanding car washes and car care services. Powered by industry leading technology and decades of experience and planning, Tommy's Express car washes deliver a cutting-edge car wash experience unlike anything you've encountered before. Our fully automatic washes feature advances including the easy-loading car wash dual belt conveyor, wide open car wash bay for natural lighting, advanced presoak and sealer services, and free high-power self-serve vacuums on site.

Tommy's Express Operations consists of eleven Tommy's Express car wash locations in the following states, Michigan (8), Ohio (1), Florida (1), Texas (1).This is a quickly growing operation with intentions to open or acquire 3-5 new locations per year.

Tommy Car Wash Systems ("TCWS") is the power behind our Tommy's Express equipment. TCWS is a team of passionate car wash professionals working to create opportunities for our partners to become the best car wash operators they can be. We provide modular building designs, robust stainless-steel car wash equipment, an advanced Wash Club license plate reader system, the Tommy Transporter belt, high performance wash detergents, and an industry-leading franchise opportunity. At Tommy Car Wash Systems, we have a solution for almost any size operator. Our team has assisted in the development of hundreds of some of the most successful car washes around the world. Together, Tommy's Express and Tommy Car Wash Systems make up the Tommy's Corporate brand, headquartered in Holland, MI.