Empire State Realty Trust is hiring: Social Media Strategist in New York

COMPANY SUMMARYEmpire State Realty Trust, Inc. (NYSE: ESRT) is a NYC-focused REIT that owns and operates a portfolio of modernized, amenitized, and well-located office, retail, and multifamily assets. ESRT's flagship Empire State Building, the "World's Most Famous Building," features its iconic Observatory that was declared the #1 Attraction in the World - and the #1 Attraction in the U.S. for the third consecutive year - in Tripadvisor's 2024 Travelers' Choice Awards: Best of the Best Things to Do. The Company is the recognized leader in energy efficiency and indoor environmental quality. As of September 30, 2024, ESRT's portfolio is comprised of approximately 7.8 million rentable square feet of office space, 0.7 million rentable square feet of retail space and 732 residential units. More information about Empire State Realty Trust can be found at esrtreit.com and by following ESRT on Facebook, Instagram, TikTok, X, and LinkedIn.The dedicated team at ESRT is a collection of diverse individuals with a shared passion for excellence and a keen eye toward future growth. Headquartered in New York City, we harness the energy of the city in everything we do. We care for one another, work hard, and have a lot of fun doing it! We are Certified™ as a Great Place to Work® by the global authority, Great Place to Work®, on workplace culture, employee experience, and leadership behaviors. We prioritize and invest in the health and wellness of employees to attract, develop, and retain top-tier talent. ESRT values continuous employee development and encourages colleagues to excel in their roles and adapt to emerging business needs. From our crown jewel, The Empire State Building, to incredible buildings modernized for the 21st century, to outstanding customer service, and our decade-long leadership position in sustainability and energy efficient portfolio that is 100% fully powered by renewable wind electricity, we take pride in our work. ESRT seeks an equally passionate colleague to join the team, understand the vision and help achieve that vision.POSITION SUMMARYEmpire State Realty Trust (ESRT) is seeking a Social Media Strategist. This position will report directly to the Senior Social Media Manager. ESRT is the proud owner of the iconic Empire State Building, whose newly renovated Observatory Experience welcomes celebrities, dignitaries, and more than four million tourists per year.RESPONSIBILITIESAssist with content calendar creation and management, including but not limited to asset selection, copy, tracking link creation and scheduling of social media posts for all ESRT social channels to be aligned with brand objectives and marketing goals Oversee ESRT's social media campaigns and content creation Prepare monthly, quarterly, and annual reports on ESRT social media engagement and ESB influencer relationsInvestigate social-first brand partnershipsCoordinate and staff on-site shoots with brand partnersCreate content geared towards Tik Tok, Instagram Reels, Facebook, and TwitterWork with Content Team to build out custom/original content with our celebrity partnersGrow influencer programs with, but not limited to, influencer outreach, maintain relationships, monthly newsletter, monthly events, and one-off visitsCreate and maintain strong relationships with company partners and external stakeholders. Engagement with ESB audience on IG tagged photos and ESB commentsOversee the Empire State Building's Pinterest presenceEdit operating hours across Google, TripAdvisor, Twitter, and FacebookDevelop and manage giveaways and contests (Digital Content Contest, annual holiday giveaways, outreach to brand partners, etc.) Manage affiliate marketing program to sell tickets through influencersManage TikTok shop including, but not limited to, merchandise ideation, managing sales, managing expenses related to the store, and TikTok shop affiliatesReview and edit content calendar from External social agencies to maintain translation clarity and accuracyManage expenses/annual budget for influencer relationsAdditional responsibilities as directedWHAT SUCCESS LOOKS LIKEEstablish clear brand alignment and messaging consistency across all social media platforms.Develop a robust content calendar that reflects strategic marketing goals and ensures timely execution.Achieve measurable growth in social media engagement metrics, such as followers, likes, shares, and overall reach.Build and maintain strong relationships with influencers and brand partners, resulting in successful collaborations and increased visibility.Successfully launch and manage the TikTok shop, contributing to revenue growth through merchandise sales and affiliate partnerships.Ensure all public-facing information is accurate, maintaining credibility and trust with the audience.Create innovative and engaging content that resonates with the target audience and reinforces brand recognition.Effectively manage the budget for influencer relations and social media initiatives to maximize ROI and sustainable growth.REQUIRED SKILLS / ABILITIESDetail-oriented and results-driven with the ability to work in a fast-paced environment.Familiarity with key social platforms such as Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat and TikTok. is required; knowledge of WeChat, and Weibo is a plus. Knowledge of Sprout, Salesforce & social scheduling toolsAbility to handle multiple tasks simultaneouslyStrong written and verbal communication skillsAbility to interact with all levels of personnelEDUCATION & EXPERIENCE2-4 years of experience in social media & digital marketingBachelor's degree in related field PHYSICAL REQUIREMENTSProlonged periods of sitting at a desk and working on a computerMust be able to lift up to 15 pounds at timesWHAT YOU CAN EXPECTAt ESRT, like our tenants, our employees come from everywhere. We foster a richly diverse work environment that captures top talent and cultivates the best ideas. By focusing on inclusion and celebrating our differences, we create even greater value - in business practices, relationships, and employee engagement. As an Equal Opportunity Employer, we are committed to maintaining a diverse, inclusive and equitable work environment where our employees can thrive. In addition, ESRT employees embody our Company Culture & Success Factors:Adaptable - you are a self-starter who's able to quickly digest and execute new processes to work both collaboratively and independentlyDynamic - you are solutions-oriented, aim to improve processes and implement efficiency, and offer insightful feedback to improve ESRTDependable - you take a strong sense of ownership and accountability over your workPassionate - you keep up with industry trends and are excited about the potential to propel the industry forward with a "roll-up-your-sleeves" attitudeCurious - you consistently look for new ways to work smarter, not just harderEthical - you treat others with respect, and embrace and contribute to a culture of diversity and inclusionPositive - you possess a service-oriented attitude with excellent follow through BENEFITSCompetitive base salary and bonusHealth/Dental/Vision insuranceCompany sponsored Life, AD&D, STD (with Salary Continuation), and LTD InsuranceVoluntary Enhanced LTD ProgramVoluntary Hospital, Accident, and Cancer Programs401(k) with 100% match up to 5%Paid parental leavePre-tax transit accountsEmployee Assistance Program for emotional, financial, and legal supportWELL-BEINGGenerous paid time offFlex remote work timeFlex Summer FridaysEmployee engagement programsVolunteer time offContinuing educationComplimentary Empire State Building Observatory accessComplimentary gym membership and other wellness benefitsEmployee Discount Programs$80,000 - $90,000 a yearSalary is based on several factors including but not limited to education, work experience, job location, size of property where applicable, and/or certifications. In addition to your base salary, ESRT provides discretionary annual bonuses.ESRT is an affirmative action and equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because they drive curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, creed, national origin, sex, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, caregiver status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignments, benefits, layoff, and termination. Accommodations are available for applicants with disabilities