Marketing & Social Media Manager Job at Outlets at Castle Rock in Castle Rock

ABOUT OUTLETS AT CASTLE ROCK

We are the largest open-air outlet center in the state of Colorado. Located in Castle Rock, we are conveniently placed between the Denver metro area and the Colorado Springs region. Voted Colorado's Best Outlet Shopping several times since 2015, we are committed to providing an enjoyable shopping and dining experience to all who come by!

We are in the "happiness business" and believe in a positive "What can I do? How can I help?" attitude. We value our employees for their hard work and dedication. That is why we work hard to create a fun working environment and a family-oriented culture for our amazing team.

The Marketing and Social Media Manager serves as an integral part of the Management Team by supporting the marketing efforts of the Center in the areas outlined below, as well as in other areas of management where assistance is needed. This person is central to day-to-day marketing efforts and Center promotions.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Lead Center social media management - create and post content to keep customers engaged to shop at the center, keep followers informed of sales and events and manage social budget. Utilize Instagram, Facebook, Twitter and Hootsuite. Experience with influencer marketing is preferred. Monitor and respond to comments on all social media mediums, including Yelp and Google.
• Assist with management of sister property social media accounts, in conjunction with the PR partners.
• Oversee Center website, including tenant sales, events, job opportunities and special hours, plus ensure all information is consistent, correct, and updated as needed.
• Create, manage and send customer email marketing messages.
• Assist Senior Marketing Manager with event execution, including some evenings and weekends onsite. Lead creation and posting of event listings on both center and 30+ local websites.
• Complete monthly reporting related to social, website and center traffic.
• Create retailer surveys and summarize results for events, marketing, etc.
• Procure store participation in Center events and promotions.
• Manage contests, promotional campaigns and other marketing initiatives as directed.
• Responsible for updating and scheduling the Center's LED advertisements.
• Responsible for maintaining the Center's LED sign and coordinating repairs with the Operations Director and remote technicians.
• Field all incoming marketing calls and process appropriately based on job description outline.
• Coordinate and assist with Directory Kiosk and In-Center Signage. Responsible for ordering center advertising signs and positioning them around the Center. Responsible for Directory Kiosk maintenance - map updates, tenant names, etc.
• Assist management team with tenant and customer relations and communicate all areas of concern to the Senior Marketing Manager and General Manager. Send communication to Center tenants, with input from Management team.
• Serve as local photographer for small events, vacant spaces, etc.
• In the future, manage local tourism through partnerships with local hotels.
• Perform special projects or other duties as assigned by leadership.

EDUCATION and EXPERIENCE:

• Bachelor's degree (BA/BS) from a four-year college or university.
• A minimum of 3 years of related Marketing experience and/or training preferred.

Outlets at Castle Rock is an Equal Employment Opportunity employer committed to fostering, cultivating and preserving a culture of diversity and inclusion. We embrace and encourage our employees' differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status and other characteristics that make our employees unique.