Social Media Manager Job at Tiugo in Boston

Salary:

About Tiugo

Tiugo Technologies is a launchpad for new developer platforms, helping software companies accelerate growth, increase operating efficiency and scale their business. As an affiliate of PSG, one of the countrys top technology investment firms, Tiugo is assembling a portfolio of API-first, market-leading developer platforms focused on content creation and digital collaboration. Tiugos current family of brands includes CKEditor, TinyMCE, ButterCMS, and Uploadcare.

Together our products have powered millions of software applications and websites. Enabling content and communication in everything from Microsoft to NASA, you might not know our name, but youve probably used our software.

How you can make a difference

As a member of our global, remote, marketing team, youll play a pivotal role in developing and executing highly effective media strategies for Tiugos four distinct brands. Youll work collaboratively with the marketing team to drive brand awareness, generate leads, and ultimately contribute to the growth of our customer base.

Were looking for someone with hands-on experience managing B2B social media, including developing strategies, managing campaigns, and reporting on results. The ideal candidate will have a strong understanding of social trends and identify the most valuable metrics for a given channel. Experience analyzing performance data, extracting insights, and formulating recommendations is a must-have. This role reports to the Director of Content.

What you will be doing

• Develop and implement social media strategies for multiple organizations and across multiple channels.
• Create campaigns and content for social platforms, publish, and track activities and KPIs.
• Identify and communicate trends for each brand and design tests to increase the value of posts for the target audiences.
• Identify posting mix that is appropriate and individualized by brand and by platform.
• Collaborate with content creators, SEO, product marketing, and developer relations teams.
• Monitor, analyze, and regularly report on campaign and platform performance metrics and make data driven recommendations and adjustments to optimize results.
• Stay up-to-date with industry trends and best practices in social media marketing, and proactively identify opportunities for innovation and improvement.
• Identify, analyze, and recommend new social channels where personas gather and communicate outside of the traditional platforms.

• Develop, maintain, and communicate social media content calendars for all Tiugo brands.
• Manage and scale an employee advocacy/ambassador program.
• Facilitate community interactions including monitoring conversations, responding to reviews and comments, and delegating additional stakeholder participation when appropriate.

Who you are

• 4+ years of organic B2B social media marketing, ideally in a global high tech organization or agency.
• Strong understanding and ability to develop KPIs and goals for social media campaigns and channels and the ability to tie performance metrics to departmental and organizational goals.
• Demonstrable hands-on experience using social media channels for B2B, including LinkedIn, Twitter, Reddit, and GitHub for audience interaction.
• Aptitude for analyzing performance data, extracting insights, formulating recommendations, and presenting to senior management.
• Strong project management skills, and ability to juggle multiple moving parts simultaneously.
• Proactive self-starter who can work autonomously and is a strong problem solver and knows how to seek help when needed.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with remote, global teams.
• Deep understanding of developer communities, preferences, and behaviors, with the ability to create targeted marketing campaigns that resonate with this audience is highly desirable.
• Experience working with various tools, such as Sprout Social, Buffer, ClearView Social, Monday, etc.

Why Join Tiugo

Our people are a huge part of what makes Tiugo a great place to work! Aside from a great team, some of our benefits include:

• Extra paid leave and dedicated funds to pursue personal development (up to 5 days and $1500 a year based on tenure)
• Access to a mental health and wellbeing platform with 24/7 dedicated psychological support, and targeted programs to promote wellness
• Competitive medical, retirement and PTO benefits
• Birthday leave
• Fully remote work options

* This position may require working times outside of normal business hours to accommodate the needs of a distributed team and ensure deliverables are met across different time zones

remote work