Net Conversion LLC is hiring: Director, Integrated Media in Orlando

Description:

Come to work for one of INC’s Best Workplaces 2023. Net Conversion is a Marketing & Analytics Agency, focused on driving measurable business results through innovative media optimization, curiosity, and creative problem solving. People and culture continue to be our #1 priority, with a focus on professional growth and work/life balance. On top of a flexible working environment and competitive salary, we offer Employer Paid Medical, Unlimited PTO, 401K Match, Paid Maternity/Paternity/Adoption, Pet Benefits, and more.

JOB TITLE: Director, Media or Manager

DATE: 2024

DEPARTMENT: Marketing

REPORTS TO: Chief Marketing Officer

MAJOR PURPOSE:

We are looking for an experienced Paid Media leader to develop and lead an integrated media team. This role is responsible for strategic planning across all media channels, to include TV, radio, print, outdoor, OTT & digital audio with an emphasis on offline and emerging channels, as well as offering insights, guidance to the planning and buying teams. This person will own the strategic media planning processes for select partners, which consists of developing, negotiating, executing, and monitoring paid media campaigns.

MAJOR RESPONSIBILITIES:

• Strategic partner engagement and communication
• Lead a team of media planners and buyers and analysts that operate the following:
  • Researches, negotiates, and executes media plans that cost-effectively deliver on partner goals
  • Leverage internal and external research tools to pull audience, competitive, market, and channel insights during planning.
  • Collaborates with digital media partner service teams across marketing and analytics to provide integrated, cross-channel media solutions.
  • In addition to traditional media channels (TV, radio, print, outdoor), this position is also responsible for assisting in the planning and negotiating of advanced TV (OTT) and digital audio campaigns, including all necessary coordination, tracking, and digital reporting.
  • Develops and maintains media flowcharts, authorizations, and production schedules/asset summaries.
  • Works with partner and partner account teams to issue creative assets to vendors and QA all tags and placements.
  • Monitor post logs and incorporate results into partner reports, based on varying partner needs.
  • Monitor the Reviews, approves, and processes media billing monthly
  • Regularly reconciles budgets and performance, and promptly alerts the partner service account team of any issues.
• Stays current on media trends and shares new opportunities with appropriate teams
• Works closely with the Analytics team to regularly monitor and tracks campaign performance and suggests optimizations as needed
• Drive media innovation through the testing of new partners and platforms

Requirements:

CANDIDATE SHOULD HAVE:

• Leadership experience in a media related role with a thorough understanding of media planning, buying, and stewardship
• Working knowledge of tools (e.g. Strata, Nielsen, Scarborough)
• Demonstrated ability to lead and develop a media team so that the agency can deliver high-quality media plans for partners, with ideas, concepts and solutions that help us stay competitive across the marketing industry.
• Ability to lead and develop people, provide meaningful feedback and manage performance. A strong professional presence is pertinent to representing the media team internally and externally.
• Broad understanding of media projects, ad specifications and vendor requirements, preparing presentations and RFPs
• Able to flexibly manage complex processes in a fast-paced environment.
• Entrepreneurial mind with the ability to multitask and handle multiple campaigns at a time.
• Detail oriented with exceptional critical thinking and problem-solving abilities
• Strong interpersonal skills to foster internal and external relationships.

NICE TO HAVE:

• Agency experience
• Exposure to OTT and digital audio (Pandora, podcasts, etc).
• Topline understanding of digital media KPIs, management, and reporting (relevant for cross channel media plans and OTT/digital audio)
• Understanding of common media research and planning tools/software
• Strong presentation skills to foster partner, vendor, and internal relationships

EDUCATION & EXPERIENCE:

• 8+ years planning and/or buying media (TV, radio, print, and outdoor)
• Bachelor’s degree in Marketing, Digital Media, Communications, Public Relations, or other related field

PHYSICAL REQUIREMENTS:

• Periods sitting at a desk and monitoring computer (we have ergonomic sit stand desks).

What does Net Conversion have to offer?!

Competitive Salary

Paid medical at the base tier for the employee only

All the standard medical, dental, vision options

Unlimited PTO

60% STD at no cost to the employee

7 weeks Paid Parental leave after 1 years of service

Supplemental product options such as critical illness, cancer, hospital, life, and more

4% 401k Match

Hybrid work from schedule for those employees in our Orlando or Charlotte office

Wellness Initiatives

Summer Fridays (office closes at 2pm)

Pet Benefits

3, 5, and 10 year anniversary milestone gifts

Net Conversion does not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Net Conversion is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at jobs@net-conversion.com.