Media Planning Supervisor Job at BURRELL COMM GRP LLC in Atlanta

POSITION SUMMARY

Primary day-to-day media planning lead on designated account(s). Strong proficiencies across all media channels. This role offers daily client contact, ownership of the media plan, and the opportunity to lead cross-media integration with the internal team.

ESSENTIAL FUNCTIONS

• Oversee the progress of all projects including Go-To-Markets documents, Comms Frameworks, Consumer Journeys, Media Landscapes, etc., and assist the team to make sure deadlines are met and ensure high-quality output.
• Demonstrate an intimate understanding of how consumers interact with channels and technology.
• Monitor and ensure that communication plans are steeped in consumer insight and deliver accelerated client growth, through collaboration with the business intelligence team.
• Maintain an in-depth knowledge of the client business and competitive landscape.
• Help design, roll out, and manage the implementation of processes, templates, and timelines for all marketing campaigns.

• Developing strong internal and external partner relationships

• Understands clients’ marketing objectives and develops a proactive approach to providing strategic media recommendations to deliver against outlined objectives.
• Effectively write, discuss, and present persuasive media plans/recommendations to clients and agency personnel.
• Strong ability to interpret campaign metrics and analytics and turn insights into actionable optimizations.
• Participates in decision-making and problem-solving communication. Accountable for providing feedback to Sr. staff regarding guidance, support, and solutions.
• Provide mentorship to any direct reports and junior team members to develop their professionalism and media expertise.
• Demonstrates thorough understanding and application of all media planning tools including (but not limited to) ComScore, Kantar, MediaTools, MRI, Nielsen Media Impact (NMI)
• Remains current on industry trends.

STATUS AND SCOPE

Reporting Relationships:

• Directly reports to the Media Director

Knowledge, Skills, and Abilities:

• Are a detail-oriented self-starter, with excellent comprehension and proven experience in media strategy and planning, negotiation, and media performance analysis skills across traditional and digital tactics

• Thrive in a fast-paced, dynamic environment and are adaptable to change
• Are committed to continuous learning and staying ahead of industry trends

• Have a strong understanding of and passion for multicultural audiences, with the ability to develop and advocate for strategies that resonate across diverse consumer segments
• Are a critical, forward thinker and creative problem-solver with a keen ability to “connect the dots”
• Have a strong work ethic and the willingness to do whatever it takes when necessary, embracing the demands of leadership without hesitation or complaint
• Have demonstrated a commitment to taking ownership of their work, ensuring all tasks are completed with accuracy and integrity
• Are a resourceful, curious, and motivated leader with an ability to anticipate needs, take initiative, innovate, and work independently as well as in a team setting

• Bachelor’s degree or higher in marketing, advertising, business, marketing, or equivalent
• 5+ years in media planning strategy experience within an agency setting preferred
• Excellent verbal, interpersonal, and written communication skills
• Strong mathematical and analytical abilities
• Professional, positive, and team-player attitude
• Strong, process-oriented individual with organization and time-management skills as well as an aptitude for accuracy & detail
• Demonstrates thorough understanding of media – from industry standards to marketplace and media planning tools including but not limited to ComScore, Kantar, Media Tools, MRI, Nielsen Media Impact (NMI)
• Proficiency with PC/MS applications with strong capabilities in Excel and PowerPoint