Director, Social Media Job at Studio McGee in Draper

Overview:

Studio McGee is seeking a highly driven Social Media Director with 7+ years of experience to join our fast-paced team. The Social Media Director will oversee our social media department, which involves managing and leading a team of community assistants and content creators, while also driving social media strategy to achieve key performance goals. The ideal candidate will partner with the SVP/VP regularly and be responsible for leading the team to overcome challenges with innovative and creative solutions.

Who We Are:

Founded in 2014, Studio McGee, Inc. is one of the fastest growing home design brands in America. Our journey began with a thriving interiors business that focused on approachable, yet aspirational design. By leveraging the power of digital communities, we were able to expand our footprint in the interior design industry through an unconventional approach that connected us with our consumers. We continued to carry that forward-thinking attitude into the launch of our retail business, McGee & Co., which anchors the operational and revenue growth of our company. Our licensing partnerships allow us to further expand our design voice beyond our own collection. From a multi-year partnership with Target to an Emmy-nominated Netflix Series and a NY Times Best-Selling book, Studio McGee's passion is to empower people to design with an approachability that enhances their daily life and elevates their everyday. Whether following us on social media or becoming part of our company, we invite you to join us on our mission to “Make Life Beautiful.”

Key Responsibilities:

• Oversee the social media department for both Studio McGee and McGee & Co., ensuring effective hiring, performance management, strategy development, and goal attainment.
• Develop and execute social media strategies to grow Studio McGee’s brand awareness & engagement across social platforms including Instagram, TikTok, Facebook, Pinterest and YouTube. The comprehensive strategy should align with the brand ethos and business objectives of Studio McGee and McGee & Co.
• Lead a team of social media managers, content creators, and community assistants - providing guidance, mentorship, and support to achieve department goals.
• Partner with senior leadership and various departments to drive innovative social media initiatives and campaigns.
• Foster a collaborative and creative environment that encourages team members to share ideas and experiment with new content formats and trends.
• Monitor and analyze social media metrics to evaluate the effectiveness of strategies and make data-driven decisions. Report on monthly and weekly metrics to leadership team.
• Support all content pillars of Studio McGee, Inc. and McGee & Co. in an organized and efficient manner.
• Develop unique content themes that align with Studio McGee’s Signature Aesthetic and establish McGee & Co. as a trusted authority in the design industry.
  1. Promote Studio McGee’s Design Services to establish the company as a high-end design studio and increase inquiries.
  2. Incorporate more real-time, underproduced content.
  3. Identify and implement monetization strategies across all social media channels, establishing both brands as social shopping destinations.
  4. Engage with the audience on a personal level through timely, responsive, and educational content.
• Leverage social media content to drive traffic and monetization.
  1. Manage evergreen and partner deliverables with greater intentionality.
  2. Gather and distribute UGC across all marketing channels to build trust and create an audience-first image.
  3. Create and maintain channel-specific strategies and calendars, reacting to audience feedback with timely content.
  4. Increase engagement and build relationships through shoppable entertainment.
• Leverage data from each platform to influence content and creator collaborations.
• Collaborate with the video, design, and creative teams to give social input on video content that lives on both YouTube and social channels.
• Stay in the loop of industry trends, social media innovations, and best practices, ensuring Studio McGee remains a leader in the home space and disseminating trends cross-functionally.

Qualifications:

• Proven experience as a Social Media Director or similar role, overseeing a social media department and driving strategy.
• Deep expertise in creating and managing content for TikTok and Instagram.
• Strong video editing skills and a passion for creating engaging video content.
• Excellent understanding of social media trends and platform-specific best practices.
• Experience with brand management and aligning content with brand ethos.
• Ability to think creatively and experiment with new content ideas.
• Strong analytical skills and the ability to make data-driven decisions.
• Excellent leadership and team management skills.
• Ability to partner effectively with senior leadership and drive innovative solutions.
• Kind, compassionate, and empathetic, valuing collaboration across departments.
• Proven success record on TikTok and understanding of platform trends and nuances.
• Experience using social platforms and project management tools like Asana is a plus but not mandatory.
• Nice to have: experience related to interior design or lifestyle industries.

Job Type: Full Time

Benefits: 

• Medical 
• Dental 
• Vision 
• PTO 
• 401k 
• Bonuses

McGee is proud to be an equal opportunity employer - we see the beauty of celebrating our teams' differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status. Together we Make Life Beautiful.