Amazon Media Lead Job at Advantice Health LLC in Bridgewater

Job Summary:
Advantice Health is looking for an experienced and results-driven Amazon Media Senior Manager, to lead and scale our Amazon advertising strategy across the Amazon ecosystem and retailer.com. This role will be responsible for leveraging our internal tools to craft, execute, and optimize media campaigns to drive sales, increase brand visibility, and enhance our competitive edge on Amazon. The ideal candidate is deeply familiar with Amazon's ad offerings—including Amazon Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP—and experienced in deploying a "test, learn, scale" approach to continuously refine and expand campaign performance. You will work cross-functionally with brand, sales, supply, and finance teams to maximize the impact of our Amazon media investments.

Key Responsibilities:

1. Amazon Media Strategy & Execution:
   • Develop and implement a strategic media approach across Amazon Sponsored Products, Sponsored Brands, Sponsored Brand Videos, Sponsored Display, and Sponsored TV to achieve sales and TACOS targets.
   • Support DSP strategy and execution with agency partnerships across all brands.
   • Lead the creation and execution of scalable campaigns that align with product launches, seasonal promotions, and broader Amazon strategy goals.
   • Establish a robust "test, learn, scale" framework to systematically evaluate new ad formats, bidding strategies, and audience segments, adapting quickly based on performance insights.
2. Test, Learn, Scale Process Management:
   • Stay up-to-date on latest capability roll-outs and beta programs.
   • Drive a continuous testing mindset, piloting new ad types, creative elements, and audience segments to uncover opportunities for enhanced performance.
   • Analyze test outcomes, derive actionable insights, and prioritize strategies that yield high NTB conversion for scale.
   • Implement data-backed learnings to continuously evolve and improve media strategies, ensuring scalability and adaptability across campaigns and products.
3. Campaign Optimization & Budget Management:
   • Oversee campaign setup, bidding strategies, budget allocations, and optimization tactics to meet defined KPIs.
   • Leverage Amazon Advertising tools and data analytics to monitor real-time performance and proactively adjust tactics to achieve profitable growth.
   • Conduct regular A/B testing on creative, targeting, and placements to fine-tune campaign effectiveness and maximize conversion.
   • Maintain a regular cadence of refreshing creative around peak season and/or tent pole events throughout the year.
4. Data-Driven Analysis & Reporting:
   • Leverage internal reporting tools (Intentwise) for AI generated insights on campaign performance, analyze and decide to action any optimizations.

• Work closely with agency partners for continuous performance tracking and provide regular updates on Amazon media impact to key stakeholders.
• Utilize Amazon Attribution, AMC, and other analytics platforms to understand customer journey insights, attribution, and incremental sales impact, ensuring media spend optimization.

1. Cross-Functional Collaboration:
   • Work closely with brand, sales, and finance teams to ensure Amazon media strategies align with broader business goals and brand messaging.
   • Partner with Amazon account managers and agency partners to leverage best practices, explore new tools, and stay updated on Amazon’s latest advertising innovations.
   • Collaborate with content and creative teams to produce high-impact ad assets tailored to Amazon’s unique shopper journey.
2. Stay Ahead of Amazon Trends & Innovations:
   • Continuously monitor Amazon’s evolving ad platform, tools, and targeting capabilities to identify opportunities for brand and sales growth.
   • Test and adopt new Amazon ad formats and capabilities to ensure first-mover advantages where relevant, sharing learnings and best practices with broader teams.
   • Represent Amazon advertising insights and strategies to internal stakeholders, promoting a data-driven approach to growth on the Amazon platform.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field; advanced degree preferred.
• 5+ years of experience in digital media, with a minimum of 3 years dedicated to Amazon Advertising, including experience with Amazon DSP and Sponsored Ads.
• Proven success in implementing "test, learn, scale" frameworks within Amazon's ad ecosystem.
• Strong analytical skills with expertise in data-driven campaign management and budget optimization.
• Experience in developing and executing Amazon media strategies that drive consistent, measurable results.
• Excellent communication skills with the ability to translate complex data insights into actionable strategy recommendations.
• Advanced skills in Excel, Amazon Attribution, AMC, and other relevant reporting/analytics tools.

Preferred Qualifications:

• Amazon Advertising Certification.
• Experience in E-Commerce, CPG, or direct-to-consumer brands with Amazon presence.
• Familiarity with other digital ad platforms, such as Google Ads and Meta, is a plus.

Compensation & Benefits:

• Competitive salary and performance-based incentives
• Comprehensive health, dental, and vision benefits
• 401(k) with company match
• Professional development and growth opportunities

This role is a unique opportunity for a strategic Amazon expert to shape and grow our media presence within Amazon's ecosystem. If you thrive in a dynamic, data-driven environment and have a passion for optimizing and scaling Amazon media strategies, we encourage you to apply.

About Advantice Health

• Advantice Health is a dynamic consumer health company that's passionate about improving skin health through science-backed, expert-loved solutions. We believe that everyone should have the opportunity to experience skin wellness and bring out their best selves every day
• With leading brands such as Kerasal, AmLactin, Triple Paste, Dermoplast, and New Skin, we offer a comprehensive range of products in categories such as footcare, nail care, body care, and first aid. You can find our trusted brands at leading retailers including Target, Walmart, CVS, Walgreens, Amazon, and more. We're committed to ensuring convenient access to our high-quality products
• Our efficient business model sets us apart. By keeping our operations lean and agile, we're able to reduce complexity and scale with ease. We've strategically partnered with production experts to manufacture our products, while working with trusted allies in sales and distribution. This allows us to focus on what we do best: understanding consumer needs and developing innovative skin health solutions
• Since our formation in 2019, when we carved out category leading brands from a Swedish pharmaceutical company, we've achieved remarkable growth. Our dedication to skin health led us to acquire AmLactin and Triple Paste, further expanding our portfolio. In April 2022, we partnered with TA Associates, a leading private equity firm with expertise in the consumer industry, to accelerate our progress
• We are headquartered in Bridgewater, NJ. This strategic location positions us to better serve our customers and pursue new opportunities both domestically and internationally
• To learn more about our exciting journey and explore our range of products, visit our website at www.advanticehealth.com. Join us as we transform skin health for the better!