Programmatic Media Lead Job at PMG in Dallas

Who You Will Be Working With

The Programmatic team at PMG is a powerhouse of strategists and media experts passionate about creating meaningful connections between brands and their audiences. We work alongside media strategy, creative, and technology teams to deliver seamless, full-funnel marketing strategies that elevate our clients' digital performance.

Collaboration and innovation are at the heart of everything we do. Our team thrives in an environment that encourages curiosity, celebrates individuality, and fosters professional growth. Joining us means contributing to cutting-edge campaigns for some of the world's most prestigious brands while working with a group of talented, supportive individuals who value your voice and expertise.

What You Will Do

• Shape the strategic vision for programmatic campaigns, ensuring alignment with PMG's integrated service offerings to maximize impact and client satisfaction.
• Oversee campaign execution, managing full-funnel planning, creative strategy, optimization, and performance analysis to deliver exceptional outcomes for clients.
• Engage directly with senior client stakeholders, leading high-level business and strategy discussions to ensure programmatic media supports and drives their broader goals.
• Analyze campaign performance, identifying trends, risks, and opportunities while implementing optimizations that deliver measurable results.
• Collaborate across teams, including creative, analytics, and development, to design and execute holistic client strategies.
• Develop and maintain programmatic roadmaps, ensuring all projects and testing initiatives align with long-term client goals.
• Identify growth opportunities, presenting and executing innovative ideas to drive results and strengthen client relationships.
• Foster strong relationships with platform partners, keeping PMG at the forefront of emerging opportunities, beta programs, and advanced platform support.
• Mentor and guide junior team members, fostering their growth through coaching, support, and continuous development.

What You Will Bring

• 4+ years of experience in digital media and programmatic advertising, with a bachelor's degree or equivalent experience.
• Intermediate expertise in Analytics, Programmatic Advertising, and Marketing Metrics to deliver data-driven campaign strategies.
• Strong knowledge of Marketing Planning & Analysis and Database Marketing to support effective decision-making and campaign outcomes.
• Familiarity with Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs) to manage and optimize programmatic campaigns efficiently.
• Channel expertise across CTV, OLV, Display, Audio, Native, DOOH, and App, enabling seamless execution of cross-channel strategies.
• Proficiency in Microsoft Excel and SQL to create actionable reports and deliver clear, data-driven insights.
• A solid understanding of Measurement Systems to evaluate campaign performance and inform optimization strategies.
• Strong communication and collaboration skills, enabling alignment with cross-functional teams and clients.
• Proven ability to mentor and support junior team members, fostering growth and ensuring campaign excellence.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.